Job Summary
The Marketing Manager generates marketing qualified leads that can be converted to sales qualified leads feeding the sales pipeline. Promoting STI’s products with the creation and dissemination of advertising, campaigns, promotions, and content marketing, they work collaboratively with other marketing team members and manage more junior roles within the marketing team in addition to liaising with distributors, partners, internal stakeholders and other external /third party marketing and media contacts. This position reports to the Global Head of Marketing.
Duties/Responsibilities
- Directs and implements the organizations advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge on emerging products and services.
- Develop staff by managing performance, setting goals, providing ongoing training, and maintaining strong employee relationships.
- On occasions representing the business at tradeshows and other industry networking events
Skills/Abilities
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
Education and Experience
- Bachelor’s degree in Business Administration, marketing, or related field required
- 5 years’ experience in marketing or equivalent
This job description is not intended to be all-inclusive. Employees may perform other duties as required to meet the needs of the company and its customers.
Who We Are
STI’s story began over four decades ago in a home basement. We now operate from multiple buildings in Waterford, Michigan, have an office located in Worcestershire, England, and are recognized as a global leader in helping to prevent false fire alarms, theft and vandalism to important devices worldwide.
We care about the people we work with.
Family owned and operated, STI believes in treating their employees like family. Personal attention is paid to each team member and the company strives to make the work environment fun, collaborative and inspirational. We believe in what we do, and we believe in our colleagues to help us achieve our goals. STI offers a full benefits package and regularly participates in teambuilding events.
Benefits Available
- Medical, Dental, & Vision Insurance
- Life & Disability Insurance
- 401(k)
- PTO, Sick, and Holiday Pay
Position is located in Waterford, MI. Relocation assistance not available.