International Marketing Manager develops and implements strategic international marketing plans for an organization. Stays abreast of changes in assigned marketing environment to best serve the objectives of the organization and adjusts plans accordingly. Being an International Marketing Manager researches and develops pricing policies and recommends appropriate sales channels. Requires a bachelor's degree in business, marketing, or related area. Additionally, International Marketing Manager typically reports to top management. The International Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be an International Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
Terumo Medical Corporation (TMC) develops, manufactures, and markets a complete, solutions-based portfolio of high-quality medical devices used in a broad range of applications for numerous areas of the healthcare industry. TMC places a premium on providing customers with world-class products, training and education programs that drive clear economic value, better clinical outcomes and improved quality of life for patients. TMC is part of Tokyo-based Terumo Corporation; one of the world’s leading medical device manufacturers with $5 billion in sales, 20,000 employees worldwide and operations in more than 160 nations. Terumo Medical Corporation is comprised of two strategic business divisions: Terumo Interventional Systems and Terumo Medical Products.
The Marketing Manager is responsible for building and executing comprehensive marketing plans to 1) ensure current products meet established revenue and operating profit targets and, 2) focus on bringing future products and technologies to market to further advance Terumos market position and grow sales and operating profit. This position is responsible for leading a team of marketing professionals responsible for the day to day aspects of product marketing. Key to the success of the Marketing Manager is the ability to build successful partnerships with Sales, develop relationships with key opinion leaders and have the ability to modify strategies and tactics when necessary based on voice of customer and emerging market trends. Ability to provide team leadership and motivation is paramount.
1. Responsible for developing marketing strategies and programs and modifying as necessary to ensure that revenue and operating profits meets or exceeds plan for assigned products.
2. Develop annual marketing and operational plans.
3. Working within the Strategic Planning framework and with the Strategic Marketing team, create and deliver the business Strat Plan effectively represent market dynamics and opportunities for the broader TIS business and providing future direction.
4. Analyze sales trends and results through effective forecasting techniques and work with manufacturing partners to ensure adequate product inventory is available to meet sales demand.
5. Oversee the development and introduction of promotional strategies, advertising campaigns, and sales materials; measure ROI and make adjustment to strategies as needed.
6. Represent marketing in partnerships with New Product Development to successfully identify new portfolio opportunities that contribute to the overall success of the business.
7. With team, develop new product launch plans and strategies and oversee their execution.
8. Appropriately manage assigned marketing budget focusing on efforts with the greatest ROI.
9. Ensure alignment across key stakeholders including the field sales force.
10. Foster positive relationships with key opinion leaders; be the business expert.
11. Conduct market and competitive research to stay abreast of current market trends, and develops and implements marketing plans to address emerging trends and competitor threats.
12. Participate on cross-functional and multi-national team meetings to ensure collaboration and alignment needed to support successful plan execution and achievement of results. Responsible for the direct management of 3-5 marketing professionals (i.e. Associate Product Managers, Product Manager, Sr. Product Managers). Leads, coaches, challenges and develops direct reports. Recruits and hires new talent.
13. Strong foundation in Quality System Requirements. Demonstrate a commitment to patient safety and product quality by maintaining compliance with Quality System requirements and all other company policies and procedures. Fully adhere to all aspects of Terumos Interaction with Healthcare Providers policy and AdvaMed guidelines. Establishes and promotes a work environment amongst co-workers and direct reports that supports compliance with the Quality System and Terumos policies.
14. Perform other job related duties as assigned
It is Terumo’s policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As a Company, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment.
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