Intranet Applications Specialist - Web develops, implements, and maintains web-based application systems for an organization. Troubleshoots issues with existing or developed systems, and works with the appropriate resources to resolve them. Being an Intranet Applications Specialist - Web may require a bachelor's degree and 2-4 years of experience in a related field (i.e., HTML, Java, etc.). Familiar with standard concepts, practices, and procedures within a particular field. Additionally, Intranet Applications Specialist - Web relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision; typically reports to a supervisor or manager. A certain degree of creativity and latitude is required. (Copyright 2024 Salary.com)
Title: Ecommerce / Web & Digital Specialist
Reports to: Ecommerce Manager
Full-Time Position
New Ecommerce / Web & Digital Specialist opportunity now available with 80 year old family owned & operated, National Animal Health Products Distributor (Offering 11,000 Animal Health Products from 475 Vendors), Online Ecommerce Retailer; and Direct Mail Catalog Marketer – Apply Now.
This newly created Ecommerce / Web & Digital Specialist will be responsible for executing ecommerce activities required to meet/exceed the company’s financial and corporate goals & sales, branding, and customer engagement objectives. Working closely with the Ecommerce Manager and Marketing Team, you will utilize web analytics and data to interpret and uncover insights that define opportunities in traffic generation, page conversions, sales funnel improvements, user experience improvements, site performance optimization and lead generation. You will execute and optimize ecommerce marketing campaigns across ecommerce websites, email, display advertising, and PPC through collaboration with the Marketing and Sales Teams, as well as through your own independent and proactive development. Great advancement opportunities as the ecommerce sites and needs grow and evolve.
Responsibilities:
§ Assist in developing and executing e-commerce marketing efforts, communications, content management, and online lead generation strategies utilizing website performance insights and best practices
§ Continuously optimize online sales and profits by uncovering insights on merchandising, email segmentation, UX, traffic, site performance, and conversion rate opportunities, and implementing action plans that address each opportunity
§ Writing and developing compelling marketing copy/content for email messages, websites, landing pages and industry blogs, including “Call To Action” (CTA) that will help drive online sales and activity and engage prospects and customers
§ Optimize website pages for organic search and conversions by using SEO-optimized copy, link-building strategies, content marketing, insights from Google Search Console, and A/B Split Testing
§ Collaboration with Ecommerce Manager and Team to enhance UX across all sites using insights from analytics programs
§ Utilize web analytics to communicate KPIs, report on effectiveness of ecommerce activities and campaigns, and communicate opportunities and trends
§ Assist in optimizing online advertising (PPC, Google Shopping, etc.) within budget to achieve traffic and conversion goals
§ Stay abreast of latest trends and best practices, evaluate emerging technologies, and recommend site enhancements to drive sales and profits
§ Collaborate with the Marketing Team and other corporate teams including IT, Operations, Sales and Purchasing, to maximize sales, profits and traffic of ecommerce websites
§ Collaborate with Web Platform Company to help execute ecommerce strategies on-time, on-point, and on-budget, according to corporate goals
§ Stay informed/analyze and report latest trends and competitive ecommerce animal health industry websites to continue to improve and grow our ecommerce websites successes
§ Additional responsibilities as needed and deemed appropriate
Qualifications:
Job Type: Full-time
Benefits:
Schedule:
Application Question(s):
Work Location: In person
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