Managed Care Marketing Manager develops and implements marketing plans for a managed care organization. Promotes the organization's services to potential members and business partners. Being a Managed Care Marketing Manager identifies and targets new opportunities and sources of additional business and revenue. Requires a bachelor's degree. Additionally, Managed Care Marketing Manager typically reports to a head of a unit/department. The Managed Care Marketing Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Managed Care Marketing Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Description
Who We Are
At Panorama Eyecare, we are not just a team; we are a community of dedicated professionals united in our quest to provide the best eyecare anywhere. Our unflinching commitment to excellence and our core values are what make us an Employer of Choice. Join us in shaping the future of eyecare as we Thrive Together!
The Position:
As the Marketing Specialist at Panorama Eyecare, you will play a pivotal role in our mission to deliver the best eyecare. You'll be part of a collaborative team that values Partnership, Engagement, Excellence, and Stewardship. Together, we create an environment where mutual respect is at the forefront, equipping you with the tools, training, and empowerment necessary to excel in your role.
The Role
The Marketing Specialist will contribute to the fulfillment of Panorama Eyecare’s mission statement as a search engine optimization expert and content creator for multiple eye care clinics. The specialist is responsible for SEO and copywriting for multiple websites, graphic design and content creation, reputation management, and ensuring the content shared increases the company’s brand visibility and reputation. This person will work collaboratively with our affiliated clinics and community partners to plan and execute successful digital campaigns.
Performance/Skills Requirements:
• Excellent knowledge of search engine optimization (SEO), keyword research, and Google Analytics.
• Ability to create reports to drive content decision making based on web KPI’s.
• Experience with content management systems for web design (Wordpress preferred)
• Copywriting skills for editing web pages, blogs, and social media posts.
• Experience with Adobe Creative Cloud applications for digital asset creation (Photoshop, Illustrator, Indesign, Lightroom) preferred.
• Ability to coordinate, disseminate and communicate essential information to all parties involved.
• Excellent critical thinking, analytical, interpersonal, communication, time management, and problem-solving skills.
• Excellent knowledge of social media platforms including Instagram, Linked-In, Twitter and Facebook.
• Ability to use social media for impressions and brand awareness.
Requirements
Who You Are
Additional Job Details
Our Growth Opportunities
At Panorama Eyecare, we care about our employee’s ability to grow within the company. Therefore, we have created career growth plans that allow employees the ability to work toward their professional growth. We encourage all employees to apply for internal openings they may be qualified for, and we welcome the opportunity to interview and coach employees on how to grow.
Our Employee Perks
Join Our Team!
Embark on a rewarding journey with Panorama Eyecare and become part of a team that embodies the values of Partnership, Engagement, Excellence, and Stewardship. As an Eyecare Professional, you will not only provide exceptional patient care, but also shape the future of our practices. Together, we are transforming the eyecare landscape. Apply now and let your passion for excellence and patient well-being shine!
EEOC
Panorama Eyecare is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any characteristic protected by law.
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