Managed Care Marketing Manager jobs in Kansas City, KS

About A Place for Mom

We’re the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across home care, independent living, memory care, assisted living, and more. Our services are offered at no cost to families as we’re paid by the 14K communities and 3K providers in our network.

Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

Employees who thrive at A Place for Mom live our values every day:

• Focus on excellence
• Act with integrity and assume positive intent
• Drive outcomes every day with passion and a sense of mission
• Make the lives of our families and customers better, easier and more successful
• Realize the full potential in each team member - work as a single supportive team

THE POSITION

The Manager, Home Care Lifecycle Marketing will develop and execute a strategy to think differently about how we approach the customer journeys for both agencies and families. As we continue to build out the home care division, we need to evolve the touchpoints, content, and overall experiences we are delivering for both sets of stakeholders as well as effectively communicate all the exciting changes and capabilities we are launching in market.

You will be responsible for using data-driven segmentation and experimentation to develop compelling lifecycle marketing campaigns to deliver on our target outcomes. Additionally, you will own and execute the communication plans for rolling out new features and capabilities to our network of agencies and will be responsible for the adoption, sophistication and impact of our marketing automation platform as an enabler for these activities.

Who you are:

You are passionate, outcome-oriented and have a strong will to win. You don't mind rolling up your sleeves and doing what it takes. You have a proven history of building and executing a multifaceted email and lifecycle marketing program that drove meaningful business impact by using data, technology and deep customer insights.

What you will do:

• Develop and execute life cycle marketing strategy for how we serve families in their senior care journeys and prospect and engage agencies who join our network
• Create multi-touch email campaigns and conduct rapid data-driven experimentation in order to increase conversion rate
• Assist with the development of a home care email marketing strategy, ensuring the ability to report on performance of campaigns and tactics at the aggregate, segment, campaign, and business-line levels
• Prepare email copy and develop templates to drive campaign engagement and outcomes
• Establish a robust testing program to ensure consistent testing, learning, and results sharing
• Partner with Business Insights team to develop reports and dashboards that clearly track key metrics and indicators for marketing teams and senior leadership
• Work with Product, Technology, Sales, and Business Insights to determine the best platform to leverage as we consolidate our technology stack
• Share best practices across the home care team to identify and capture opportunities to leverage email to deliver on our goals
• Incorporate APFM Values into each family, customer, and team interaction

Required Skills and Competencies:

• 5 years of experience with digital marketing leveraging marketing automation
• Ability to operate autonomously in a fast-paced environment
• Demonstrated ability to develop a strategy roadmap and continuously deliver against stated goals
• Ability to effectively communicate technical concepts to non-technical audiences, navigate competing priorities and manage a large set of internal stakeholders
• Strong written and oral communication skills with the ability to communicate effectively at all levels of an organization and prepare compelling campaigns for stakeholders
• Outcome-oriented – thrives at translating concepts and ideas into actionable results
• Demonstrates understanding of consumer mindset and applying insights to daily work
• Experience and proven ability to blend analytical and creative thinking
• Bachelor Degree in Business Marketing or relevant field

Compensation:

• Base Salary Range - $100k - $115k
• Yearly Bonus: 20% of base
• Benefits:
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

• If you are hired to work in or travel to the NYC Office, you will be required to provide proof that you have received the COVID-19 vaccine

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Compensation

• Possibility to earn over $100k with uncapped bonus potential
• Full benefits for full time employees which includes health, life, dental, vision, 401(k) company match, paid time off, etc.