Managed Care Marketing Manager jobs in Middlesex, NJ

Description

As a Marketing Manager, you will play a pivotal role in shaping and implementing our marketing strategies across four distinct brands. Your expertise will drive brand development, enhance customer engagement, and contribute to our overall business growth. You will collaborate with various departments and teams to ensure cohesive and effective marketing efforts.

Key Responsibilities:

Brand Strategy Development: Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.

Cross-Functional Collaboration: Work closely with departments such as Sales, Product Development, Creative, and Customer Service to align marketing strategies with company goals and customer needs.

Campaign Management: Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.

Market Research: Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences, adapting strategies as needed.

Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, using data to drive continuous improvement.

Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.

Content Development: Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.

Brand Advocacy: Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.

Qualifications

As a Marketing Manager, you will play a pivotal role in shaping and implementing our marketing strategies across four distinct brands. Your expertise will drive brand development, enhance customer engagement, and contribute to our overall business growth. You will collaborate with various departments and teams to ensure cohesive and effective marketing efforts.

Key Responsibilities:

Brand Strategy Development: Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.

Cross-Functional Collaboration: Work closely with departments such as Sales, Product Development, Creative, and Customer Service to align marketing strategies with company goals and customer needs.

Campaign Management: Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.

Market Research: Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences, adapting strategies as needed.

Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, using data to drive continuous improvement.

Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.

Content Development: Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.

Brand Advocacy: Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.