Managed Care Marketing Manager develops and implements marketing plans for a managed care organization. Promotes the organization's services to potential members and business partners. Being a Managed Care Marketing Manager identifies and targets new opportunities and sources of additional business and revenue. Requires a bachelor's degree. Additionally, Managed Care Marketing Manager typically reports to a head of a unit/department. The Managed Care Marketing Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Managed Care Marketing Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Director of Marketing/ Admissions
Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of Bon Air!
The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.
The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:
When you work with Laurel Health Care Company, you will join an experienced, hard-working team that values communication and collaboration.
Why just work when you can help shape a legacy?
Responsibilities
Act as a liaison between the facility and the outside community.
Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
Create and execute facility sales and marketing plans and strategies.
Conduct facility tours for potential guests and families.
Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
Welcome guest and family upon admission.
Qualifications
Bachelor’s degree
Experience in health care sales, marketing, insurance or commensurate education preferred.
Experience in managed care or insurance preferred.
Covid 19 vaccination or acceptable exemption required
About Laurel Health Care Company
Laurel Health Care Company (The Laurels) is a national provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care.
At The Laurels, caring is more than providing excellent medical and guest services. It's also being a companion, and treating each guest with the utmost dignity, respect and compassion. It's what we call "The Laurel Way of Caring", and it comes from within each one of us.
The Laurels was named a Great Place to Work for 2020 based on approximately 3,500 employee surveys that evaluated more than 60 elements of employee experience on the job, including employee pride in community impact, belief that their work makes a difference, and feeling their work has special meaning.
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