Market Research Analyst jobs in Lafayette, LA

SASSO is seeking a highly motivated and detail-oriented Research Analyst to join our dynamic advertising agency. As a Research Analyst, you will play a crucial role in providing strategic insights and data-driven recommendations to enhance our efforts and campaigns. Your primary responsibility will be to collect, analyze, and interpret market research data to assist in the development of effective advertising strategies for our clients. You will work closely with the account management and creative teams to deliver actionable research findings that optimize our clients' advertising performance.

ROLE RESPONSIBILITIES (Main Responsibilities):

• Conduct market research and competitive analysis to identify consumer insights, market trends, and advertising opportunities.
• Collect and analyze data from various sources, including surveys, focus groups, social media, and industry reports, to provide meaningful insights for campaign planning.
• Utilize statistical techniques and data visualization tools to interpret research findings and create compelling reports and presentations.
• Establish a streamlined process and method as well as sources to perform qualitative and quantitative data mining and analysis
• Collaborate with the account management team to define research objectives, develop research methodologies, and align research activities with campaign goals.
• Monitor and evaluate advertising campaigns to assess their effectiveness and identify areas for improvement.
• Stay updated on industry trends, emerging technologies, and best practices in advertising research.
• Work closely with the creative team to provide consumer insights and ensure that creative concepts align with target audience preferences and behaviors.
• Assist in the development of research proposals, budgets, and timelines for client pitches and projects.
• Maintain and update research databases, ensuring data accuracy and accessibility.
• Support the account management team in client meetings by presenting research findings and answering questions related to market research.

Job Type: Full-time

Pay: $38,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• research and strategy: 3 years (Preferred)

Work Location: Remote