Market Research Director jobs in Philadelphia, PA
Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Market Research Director jobs
Associate Director, Market Research
- CMI Media Group
-
Chesterbrook, PA
FULL_TIME
-
The Associate Director, Market Intelligence is a self-starter and leader for the overall strategy, development, and execution for Market Intelligence teams. This candidate demonstrates the ability to independently manage all elements of quantitative, qualitative, secondary, and syndicated market intelligence operations. This includes but is not limited to ownership of relationships with third party partners, market research tools, in addition to being an Audience Intelligence lead for assigned client relationships.CMI Media Group’s Audience Intelligence team provides audience data, insights, and research solutions that fuel client understanding of core audiences and provide direct impacts to inform or optimize media and communication strategy. In this role, the Associate Director, Market Intelligence will work with a team of Market Intelligence and Social Intelligence analysts to deliver audience intelligence solutions to CMI Media Group clients and be responsible for the team’s professional growth and development in social listening data analysis, market research strategy, and execution. This ideal candidate is the connector of social and market intelligence data across client and internal agency teams. He or she will provide thought leadership, innovative ideas, better ways to present data, and enhance internal systems that will grow our clients’ business and improve program outcomes with data.Primary Responsibilities:
- Client and internal leader across market intelligence and social intelligence teams
- Strategic partner to teams throughout the agency including but not limited to Communications Planning, Engagement Leads, Analytics and more
- Leader of marketplace updates and development of POVs to help our clients better understand how to reach their audiences more effectively
- Partner with internal client leads to identify Audience Intelligence solutions via social and/or market intelligence, develop research proposals including pricing, and lead approved research projects
- Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
- Support brand planning by evaluating CMI Media Group proprietary data and secondary sources and delegating team resources to support incoming requests
- Train junior employees on basic statistics, research best practices, and how to bring data to life through compelling narratives and storytelling
- Partner with Client Finance teams to assist with the development of SOWs customized for each audience intelligence solution
- Ensure the CMI Audience Intelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
- Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
- Stay up to date on the use of social intelligence and market intelligence in the pharmaceutical space
- Experience managing third party partners that assist in achieving market research and social listening goals
- Continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market
Requirements:- 8-12 years of experience in market research data (social intelligence is a bonus)
- Experience managing a team of 1-5
- Pharmaceutical / Healthcare experience preferred
- Strong written and verbal communication skills, including process writing, thought leadership, client communications and beyond
- Bachelors’ Degree or equivalent in marketing, business or any quantitative or analytical related fields
- Storytelling through data to make recommendations that support marketing strategy
- Understanding of statistical analysis tools such as correlation, regression, cluster analysis, driver analysis, CHAID, and GAP analysis a plus.
- Must be familiar with Qualtrics, Tableau, SaS and/or SPSS
- Natural leader with the ability to articulate strategies thoughtfully and concisely
- Strong business and leadership skills to make independent decisions affecting the daily operations and management of Audience Intelligence projects
- 7 Days Ago
Associate Director, Market Research
- CMI Media Group
-
Chesterbrook, PA
FULL_TIME
- The Associate Director, Market Intelligence is a self-starter and leader for the overall strategy, development, and execution for Market Intelligence teams. This candidate demonstrates the ability to ...
- 7 Days Ago
Associate Director, Market Research
- CMI Media Group
-
Cherry Hill, NJ
FULL_TIME
- The Associate Director, Market Intelligence is a self-starter and leader for the overall strategy, development, and execution for Market Intelligence teams. This candidate demonstrates the ability to ...
- 8 Days Ago
Associate Director, Market Research
- CMI Media Group
-
Philadelphia, PA
FULL_TIME
- The Associate Director, Market Intelligence is a self-starter and leader for the overall strategy, development, and execution for Market Intelligence teams. This candidate demonstrates the ability to ...
- 8 Days Ago
Market Research Director (Supplier Firm)
- Impact Solutions Inc
-
Philadelphia, PA
FULL_TIME
- Market Research Director -- Independent and Well-Respected Market Research Firm EXPERTISE NEEDED: 'Hands-On' -- Quantitative and Qualitative -- custom primary research Must be a fully engaged practiti...
- 19 Days Ago
Director, Analytics & Market Research - US
- Inovio Pharmaceuticals
-
Plymouth Meeting, PA
FULL_TIME
- About INOVIOINOVIO is a biotechnology company focused on developing and commercializing DNA medicines to help treat and protect people from infectious diseases, cancer, and diseases associated with HP...
- 20 Days Ago
Filters
- Current Active Filter
- Philadelphia, PA
Clear All
- Filter Jobs By posted time
- Within 1 Day
- Within 2-7
- Within 1 Month
- Within 3 Months
0 Market Research Director jobs found in Philadelphia, PA area
Director of Research & Intelligence Center
- Ballard Spahr Llp
-
Philadelphia, PA
- Ballard Spahr LLP, a full-service, national law firm with 15 offices, is looking for a Director to lead its Research & I...
- 4/26/2024 12:00:00 AM
Associate Director, Market Research
- CMI Media Group
-
Cherry Hill, NJ
- Description Position at CMI Media Group The Associate Director, Market Intelligence is a self-starter and leader for the...
- 4/26/2024 12:00:00 AM
Director, Institutional Research
- Association For Institutional Research
-
Philadelphia, PA
- eAIR is the newsletter of the Association for Institutional Research (AIR). From its start in October 1987 to today, eAI...
- 4/24/2024 12:00:00 AM
Director of Research
- Rutgers University
-
Camden, NJ
- Below you will find the details for the position including any supplementary documentation and questions you should revi...
- 4/23/2024 12:00:00 AM
Research Director
- Ssrs
-
Glen Mills, PA
- At SSRS, the work we do has an impact. We give people the chance to be heard by conducting quantitative and qualitative ...
- 4/23/2024 12:00:00 AM
Market Research Director (Supplier Firm)
- Lincoln Search Consultants
-
Philadelphia, PA
- Market Research DirectorIndependent and Well-Respected Market Research Firm EXPERTISE NEEDED: 'Hands-On'Quantitative and...
- 4/22/2024 12:00:00 AM
Director of Research & Intelligence Center
- Ballard Spahr, LLP
-
MIDDLE CITY WEST, PA
- Ballard Spahr LLP, a full-service, national law firm with 15 offices, is looking for a Director to lead its Research & I...
- 4/22/2024 12:00:00 AM
Sr. Director, Applied Research
- Capital One
-
Philadelphia, PA
- Center 1 (19052), United States of America, McLean, Virginia Sr. Director, Applied Research Overview: At Capital One, we...
- 4/22/2024 12:00:00 AM
About Philadelphia, Pennsylvania
Philadelphia, sometimes known colloquially as Philly, is the largest city in the U.S. state and Commonwealth of Pennsylvania, and the sixth-most populous U.S. city, with a 2017 census-estimated population of 1,580,863. Since 1854, the city has been coterminous with Philadelphia County, the most populous county in Pennsylvania and the urban core of the eighth-largest U.S. metropolitan statistical area, with over 6 million residents as of 2017[update]. Philadelphia is also the economic and cultural anchor of the greater Delaware Valley, located along the lower Delaware and Schuylkill Rivers, wit...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Market Research Director jobs
$212,198 to $281,348
Philadelphia, Pennsylvania area prices
were up 1.0% from a year ago
were up 1.0% from a year ago
What does a Market Research Director do?
Market Research Director in Sioux City, IA
The design of market research—the blueprint for data collection, measurement and analysis—provides a useful lens to frame the possibilities for the discipline.
December 03, 2019
Market Research Director in Pittsburgh, PA
Using this information, they may determine potential markets, product demand, and pricing.
February 17, 2020
Market Research Director in Lebanon, PA
Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information.
January 01, 2020