Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Summary
The Manager, Conversion Rate Optimization is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. They may be allocated to focus on a particular component of the marketing life cycle and or channel.
General Responsibilities
Requirements:
Skills & Knowledge:
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:
Minimum full-time salary range is between $90,000 - $95,000. This position is not bonus eligible, and information on benefits offered is here.
\#LI REMOTE
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL\_TIME
Req ID: 9928
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0 Market Research Director jobs found in Salem, OR area