Marketing Analyst jobs in Allentown, PA

Digital Marketing Analyst (Google Analytics Cert. Req.) - HYBRID
Location: Within ~1.5 hours of North Philadelphia (PA, NJ, NY)
Salary: $115,000-$125,000 plus discretionary annual bonus ~10%
Benefits: Medical, Dental, & Vision (Company pays 100% for Families) PTO
Job Type: Full-Time
Hybrid Schedule: 4 days remote & 1 day in office (Th)
Typical Hours: 8:00am – 4:00pm EST Flexible
Start Date: ASAP
Sponsorship: Not available
Relocation Assistance: Not Available

Digital Marketing Analyst (Google Analytics Cert. Req.) – HYBRID Description

Our client in the affiliate marketing industry is looking for a Digital Marketing Analyst to add to their hybrid team, meeting in person one day per week at a coworking space in Lehigh County, PA (zip: 18034). In this role, you will play an integral role in data-driven marketing operations by providing accurate and actionable insights regarding digital marketing across multiple client accounts. The preferred candidate will possess digital analytics expertise gained in an agency or media/affiliate publishing environment, with hands-on experience analyzing any of the following: Affiliate, Paid Search, SEO, Paid Social, Display, Analytics, CRO, or similar disciplines. Success in this role demands a combination of strong initiative, meticulous attention to detail, a process-oriented mindset, and a solutions-focused approach. You’re a fast learner who isn’t afraid to ask questions and is a naturally curious, master problem solver who is always obsessed with ways to “make things better.” This is a great opportunity to join a growing and successful company that places a significant emphasis on collaborative teamwork, valuing each team member's contribution and recognizing their potential to make a substantial impact on the business.

Digital Marketing Analyst (Google Analytics Cert. Req.) – HYBRID Responsibilities

• Lead data-driven marketing analysis, enhancing overall campaign success
• Provide precise insights to marketing managers through daily, weekly, and monthly reports
• Collect, clean, structure, and analyze data in Excel from 25-30 sources
• Ensure data accuracy through quality assurance checks and pre-launch verifications
• Monitor and validate accurate tracking of key performance indicators (KPIs)
• Understand and leverage tracking methodologies for paid search campaigns
• Proactively identify opportunities to optimize media spend and scale paid media investment
• Synthesize actionable conclusions from diverse data sources to influence strategic decisions
• Foster relationships with external partners; platforms, tools, technology, agencies, consultants…
• Collaborate with team members and business leaders to develop and understand metrics packages
• Innovate and propose methods to enhance overall business efficiency, automation, and profitability

Digital Marketing Analyst (Google Analytics Cert. Req.) – HYBRID Qualifications

• Bachelor’s degree required
• Google Analytics certification is required
• 3 years of digital analytics reporting experience at an agency or media/affiliate publisher is required
• Experience with tracking & analyzing daily performance data is required
• Strong analytical and technical skillset with advanced Excel skills is required
• Ability to collaborate in-office 1 day per week (Th) is required (plus 3-4 days for initial training)
• Reliable internet, a dedicated workspace, & initiative to succeed in a remote position is required

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Job Type: Full-time

Pay: $115,000.00 - $125,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus opportunities

Application Question(s):

• Have you worked at a digital agency or media/affiliate publishing environment? Please note which companies & positions from your resume.
• Please note your hands-on experience analyzing any of the following: Affiliate, Paid Search, SEO, Paid Social, Display, Analytics, CRO, or similar domains
• What are your salary requirements?
• Why does this role interest you & why are you the best candidate?
• Do you have a Google Analytics certification?
• This hybrid position requires 1 day in the office in Lehigh County, PA (zip: 18034), plus 3-4 days for initial training. Any concerns? Commuting from? Distance to zip 18034?

Education:

• Bachelor's (Required)

Experience:

• digital analytics reporting: 3 years (Required)
• Google Ads: 3 years (Required)

Work Location: In person