Marketing Analyst jobs in Kansas City, MO

• Data Integration: Develop and maintain data pipelines to collect, clean, and integrate data from various marketing platforms, including but not limited to CRM, web analytics, advertising platforms, and social media.
• Data Warehousing: Design and maintain a marketing data warehouse to store structured and unstructured data, ensuring data quality, security, and accessibility.
• ETL Processes: Create and manage ETL (Extract, Transform, Load) processes to automate data extraction, transformation, and loading of marketing data into the data warehouse.
• Data Modeling: Develop and maintain data models that support marketing reporting, analysis, and visualization needs.
• Data Governance: Implement data governance practices to ensure data accuracy, consistency, and compliance with privacy regulations (e.g., GDPR, CCPA).
• Data Quality Assurance: Monitor data quality, proactively identify and resolve data quality issues, and establish data validation processes.
• Performance Optimization: Optimize data pipelines and database performance to ensure fast and efficient data access for marketing analysts and other stakeholders.
• Collaboration: Collaborate with internal and external stakeholders to understand their needs and provide data-driven insights to improve marketing strategies.
• Documentation: Maintain thorough documentation of data pipelines, data models, and data transformation processes.
• Stay Updated: Keep up-to-date with industry best practices, emerging technologies, and tools related to data engineering and marketing analytics.

• 5-8 years experience in data wrangling, implementation and analysis of marketing platforms.
• 5-8 years experience in IT design, development, implementation and support functions.
• Previous DBA experience (SQL Server or Oracle).
• Previous data warehouse and/or decision support management experience, including data modeling specifically targeted to the data warehouse and decision support environments.

• Bachelor's degree in a related field or the equivalent through a combination of education and related work experience.

• 5 years Minimum related work experience

About the Company:
H&R Block