Marketing Analyst jobs in Montgomery, AL

Essential Functions & Responsibilities:

Analyzes external and internal customer data using database queries spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools.

Analyzes sales funnels and customer intent.

Performs continuous analysis of competitive environment and consumer trends to make recommendations to improve the credit union experience and product offerings.

Identifies opportunities for new client acquisition.

Provides actionable overall market and customer insights to address key strategic questions.

Completes tracking, reporting, and analyzing the performance of sales activities, ad-hoc analytic requests, and development/automation of regular reports such as the ROI of sales channels including KPIs like leads, conversion rates, website traffic and social media engagement. Creates monthly business reporting (growth, new accounts, new loans, etc.).

Evaluates members’ behavior and provides insights and recommendations for further enhancements to the member experience and product development.

Provides marketing functions (e-commerce/website, online/offline advertising, brand, product development) the knowledge for customer and market data.

Maintains a member first mindset.

Possesses analytical thinking skills and is proficient in conflict resolution.

Upholds core values and builds team member and customer relationships.

Completes all training as required.

Completes all other duties as assigned.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)