Marketing Assistant jobs in Lancaster, PA

About the Marketing Director position

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.Ultimately, you are the driving force behind all digital marketing efforts to achieve our business objectives.

Marketing Director responsibilities are:

• Manage all marketing channels (e.g. website, social media, direct mail, events, canvas team, brand ambassador team) to ensure brand consistency

• Measure ROI and KPIs

• Prepare budget as a result of ROI and KPIs.

• Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction

• Oversee all marketing departments and keep them accountable

• Proactively forecast sales performance trends in the interest of increasing our market segment.

• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive and collaborative strategies

• Motivate marketing team to achieve goals

• Monitor competition and provide ideas to help us remain unique

• Stay up-to-date with digital technology trends, developments, and ai technology changes

Marketing Director requirements are:

• Proven work experience as a marketing director

• Demonstrable experience in the design and implementation of successful digital marketing campaign(s)

• Strong understanding of how all current marketing channels function

• Solid knowledge of online best practices as well as marketing tools.

• Outstanding analytical and project management skills

• Strong team management and communication (written and verbal) skills

• BSc degree in Marketing, Digital technologies or relevant field