Marketing Communication Director jobs in Birmingham, AL
Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Marketing Communication Director jobs
- Birmingham Barons
-
Birmingham, AL
FULL_TIME
-
Summary: This individual will be responsible for development, oversight, management, and accountability of the Marketing and Communications Department including full-time, seasonal staff, and interns. This role will work to support the initiatives of the Birmingham Barons through brand development, awareness to drive tickets sales, and fan engagement during Barons games. Additionally, this individual will be responsible for synergy across marketing platforms including, but not limited to print, broadcast, digital media, radio, our game program, and in-game entertainment.Essential Duties:
- Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met
- Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions, and non-baseball events
- Daily oversight and updates of content on team website including FanCompass platform
- Daily oversight and updates of content on team social media accounts
- Develop strategies to grow and segment data bases for use in email and text marketing
- Maintain consistent records and reports for audience size and demographics of team’s digital platforms
- Oversee plan, budget, and execution of paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.
- Manage chat/fan interaction for streaming broadcasts in Bally Live app
- Develop strategy and oversee execution of online auction platform and in-game auction opportunities
- Maintain and update promotional calendar for internal communication and staff planning
- Schedule, manage, and promote team podcast platform
- Hire and manage intern(s) for Marketing department
- Work towards continuous quality improvement
- Stay current with changing technology, including software programs
- Uphold, support, and promote all company policies and procedures
- Other job duties as assigned
Education/Experience:- Bachelor’s degree from an accredited, four-year college or university required
- Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required
- Ability to attend most, if not all, home games
Certifications, Licenses, Registrations:- Valid Driver’s License required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. - 19 Days Ago
- MortgageBanc
-
Birmingham, AL
FULL_TIME
- About Us: MortgageBanc, a branch of Fairway Independent Mortgage Corporation, is a leading provider of residential mortgages dedicated to helping individuals and families achieve their homeownership d...
- 21 Days Ago
- Magnolia Ridge Center
-
Gardendale, AL
FULL_TIME
- Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical services. We are changing how ca...
- 1 Month Ago
- ABACUS DERMATOLOGY MANAGE
-
Birmingham, AL
FULL_TIME
- POSITION OPPORTUNITY: Are you ready to do something more? Have you hit the ceiling of opportunity at your current employer and you’re ready to grow and move onto the next phase of your career? Skin & ...
- 23 Days Ago
- Nurses Direct
-
Birmingham, AL
FULL_TIME
- Regional Direct of Business Development: Nurses Direct is a locally owned and operated supplemental staffing agency for healthcare facilities and at home private duty nursing. We supply quality health...
- 3 Days Ago
- Genuine Parts Company
-
Birmingham, AL
FULL_TIME
- SUMMARY : This Communications & Event Specialist is responsible for executing an internal communications strategy that helps keep employees informed and connected to the organization’s mission. The pe...
- 1 Month Ago
- Current Active Filter
- Birmingham, AL
Clear All
- Filter Jobs By posted time
- Within 1 Day
- Within 2-7
- Within 1 Month
- Within 3 Months
0 Marketing Communication Director jobs found in Birmingham, AL area
About Birmingham, Alabama
were up 1.3% from a year ago