Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Nelson Mullins, AMLaw 100, is seeking a Director of Marketing to join its team in Atlanta GA, Columbia SC, Charlotte NC or Greenville SC offices. As the Director of Marketing you will play a pivotal role in shaping the brand identity and fostering business development initiatives for our firm. Reporting directly to the Chief Operations Officer, you will oversee all aspects of marketing, communication, and public relations, both internally and externally. Collaboration with internal stakeholders, including Chiefs, Directors, Committees, and Firm Leaders will be essential to align marketing efforts with overall business objectives.
You demonstrate a cohesive blend of creativity, strategic innovation, and project management skills while leading a team of 20-50 employees including Videographers, Graphic Designers, Event Planners, and Communication Specialists.
*No agencies, please.*
A Day in the Life:The Director of Marketing will lead the department and regularly engage with firm leadership to coordinate marketing efforts. This position requires a dynamic individual with a proven track record in marketing and public relations, capable of driving brand growth and fostering client relationships in a fast-paced environment. Drawing upon your experience, you will develop annual department goals, budgets, and marketing plans to drive the firm's growth agenda forward.
Within the Marketing Department, the Director will manage firm communications, technology applications, social media platforms, and the firm website.
The marketing department is responsible for event planning, firm retreats, client events, and tradeshows. Planning involves budget management, vendor contractor negotiations, organizing logistics, and event personnel.
In your capacity as Director, you will lead efforts to develop and execute comprehensive brand positioning strategies across firm, practice, industry, and office levels. Your expertise will be instrumental in crafting and implementing marketing campaigns tailored to specific target audiences through various mediums. Additionally, you will manage public relations activities, including media relations, interview coordination, submissions, and client/partner surveys.
We Know You:Pay range for this role, with final offer amount dependent on experience: $225,000 to $275,000 (annually). Employees in this role will have the option to elect various benefits, including medical, dental, vision, accidental death and dismemberment, life insurance, dependent life insurance, long term disability, long-term care insurance, health savings accounts (if enrolled in an HDHP), health/dependent care spending accounts, 401(k).
Who We Are:With more than 1,000 attorneys, policy advisors, e-discovery professionals, and other business professionals across offices in California, Colorado, the District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New York, Pennsylvania, Tennessee, Texas, West Virginia, and throughout North Carolina and South Carolina, Nelson Mullins has strong roots in the business community and an appreciation for new directions in the business world.
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