Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Overview:
We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase customer acquisition, and enhance customer engagement. This is a leadership role that requires a strong understanding of marketing principles and the ability to effectively manage a team.
Responsibilities:
- Develop and execute comprehensive marketing strategies to achieve business objectives
- Oversee all aspects of marketing, including advertising, digital marketing, email marketing, print advertising, and performance marketing
- Lead the development and implementation of marketing campaigns across various channels
- Manage the marketing budget and allocate resources effectively
- Conduct market research to identify trends and opportunities for growth
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals
- Utilize marketing automation tools to streamline processes and improve efficiency
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
- Stay up-to-date with industry trends and best practices in marketing
Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
- Proven experience in a senior-level marketing role
- Strong knowledge of Adobe Creative Suite and other relevant software applications
- Demonstrated expertise in developing and executing successful marketing campaigns
- Experience with email marketing platforms and HTML5 coding
- Solid understanding of performance marketing metrics and analytics
- Excellent copywriting skills with the ability to create compelling content
- Previous experience in product management is a plus
If you are a strategic thinker with a passion for driving business growth through innovative marketing strategies, we would love to hear from you. Join our team as the Director of Marketing and make a significant impact on our brand's success.
Job Types: Full-time, Contract
Pay: $73,000.00 - $78,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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