Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
POSITION SUMMARY: Manages, directs, and leads the Sales and Marketing team which includes Operations, Castle Club, and the Transportation Department. Develops annual business/marketing plans, strategies, and budgets in addition to special events and Guest promotions. Directly supervises Marketing team.
ESSENTIAL DUTIES:
QUALIFICATIONS:
1. Education:
a. Bachelor’s degree in Marketing, Business, or equivalent field of study, Required. Masters degree, preferred.
2. Work Experience:
a. 5 years’ experience in casino Marketing in a senior management position with a minimum of 3 years’ experience in a tribal marketing management position, required.
b. Experience with radio, television buys and other multimedia advertising practices, preferred.
c. Experience in promotion and event management.
d. Experience in contracting national and regional entertainment, preferred.
e. Experience in service industry position(s), preferred.
f. Additional education and/or related work experience may substitute for the minimum requirements of this position.
3. Knowledge, Skills, and Abilities:
a. Knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions.
b. Knowledge of player tracking systems, preferably Oasis, and knowledge of promotional kiosk software.
c. Familiarity with business plan development.
d. Able to successfully interact with a variety of personalities.
e. Possess mature judgment and heightened attention to detail and creativity, keeping up in a fast-paced atmosphere, working under pressure while maintaining professional composure to make quick assessments, adjustments, and deescalate tense situations.
f. Strong written and verbal communication skills, moderate to advanced computer literacy, and effective organizational and time management skills.
g. Exhibit strong interpersonal management and service skills.
4. Be at least 18 years of age.
5. Able to demonstrate eligibility to work in the U.S.
6. Participate and pass pre-employment drug screening and background investigation to obtain and maintain a valid Gaming License.
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