Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
This position establishes, administers, and coordinates all marketing, communication and public relations which promotes community relations, handles media, and executes marketing programs internally and externally to increase ridership for CamTran and the Inclined Plane. Creates engaging content for digital platforms, social media, and traditional marketing channels. Manages online content of company websites and social media accounts. Sells bus board advertising (non-commissioned) and identifies business opportunities as well as creates and implements strategies for the Authority to maximize ridership and revenue.
Requirements:
CamTran is an Equal Employment Opportunity Employer.
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