Marketing Communication Director jobs in Passaic, NJ

Role Description

The CRM, Communication, and Marketing Automation Specialist will be a member of the Zoetis Livestock Digital Marketing Team responsible for developing, implementing, and optimizing targeted customer email and mobile communications aligned with business goals.

This person will work collaboratively across the Livestock marketing team to help design and execute marketing campaigns that leverage available tools on our Salesforce platform. The specialist will design customer journeys, execute campaigns, and provide reporting/analytics and recommendations for improvement related to those campaigns.

You will be leveraging Salesforce Marketing Cloud (SFMC) to generate and score leads, nurture them with relevant content, evaluate the performance of individual campaigns and collaborate with agencies and other internal and external stakeholders.

Responsibilities:

• Create and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics
• Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAN, GDPR, and deliverability.
• Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team.
• Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy
• Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers
• Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments
• Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies
• Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness.
• Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement.
• Come up with new ideas and technologies for consideration into Livestock communication
• Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement.
• Leverage marketing technology and automate campaigns where possible while applying customization and personalization
• Take a data-driven approach to marketing campaigns and prioritization of resources

Required Qualifications

• Bachelors Degree in marketing, communications, business or related field
• 4 - 8 years experience in marketing automation, primarily for B2B
• Salesforce Marketing Cloud Email Specialist Certification
• Strong communication, analytical, and project management skills with attention to detail and accuracy
• Team player with the ability to collaborate and communicate effectively with cross-functional teams.
• HTML and SQL skills required (CSS experience a plus)
• Experience with data imports, feeds, API, integrations and extensions
• Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API's)
• Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio
• Familiarity with CAN-SPAM laws
• Expertise in graphic design for digital landscapes
• Email & SMS experience

Physical Position Requirements

Position based in Parsippany, NJ

<10% Travel

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.