Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Digital Marketing and Communication Specialist is responsible for developing, overseeing and optimizing online traffic to maximize sales and increase brand awareness across multiple channels. This individual will oversee campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting. This role will be based onsite at our Deptford, NJ office.
Essential Duties and Responsibilities:
Develops (in partnership with the VP of Marketing) and implements the digital marketing strategic plan designed to drive brand awareness, member engagement & retention, product penetration, and new member acquisition.Qualification Requirements
Educational/Training Requirement:
Experience:
Two (2) or more years of marketing experience in digital marketing with history of producing quantifiable results, including but not limited to demand generation, inbound marketing, digital advertising, social media, SEO, SEM, conversion optimization, and reporting and analytics)Licenses/Certifications:
Knowledge, Skills, and Abilities:
Physical Requirements:
The physical demands require a person to remain seated for an extended period of time, lift objects weighing 2lbs. or more and perform repetitive hand movements on a keyboard.
Americans with Disabilities Act (ADA):
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of the position. If you need to request and accommodation please contact Talent Services at 856-232-9000 ext. 5104 or via email to TalentServices@firstharvestcu.com.
First Harvest Credit Union is an Equal Opportunity Employer/Veterans/Disabled
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