Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Title: Director of Communications
Department: Administration
Reports to: Superintendent, Assistant Superintendent for Human Resources and Quality Improvement
Classification: Exempt
Summary
This individual will establish, coordinate, and maintain an approved communication plan for the district to support and enhance the district’s internal and external communication.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Essential Duties and Responsibilities
Supervisory Duties
There are no supervisory duties
Qualifications
Education/Experience
Bachelor’s Degree or higher preferred in a job related field. Communications or public relations experience preferred. Such alternatives to the above that the Board may find appropriate and acceptable.
Certificates, Licenses, Registrations
None required, however, candidates with communications or public relations training or educational administrative certificates may be given preference.
Skills and Abilities
The director must be organized, honest, collaborative, educationally grounded, and have excellent leadership skills.
Language
This individual must be able to present information to staff members, other administrators, and the school board. Must have the ability to communicate effectively with students and staff, both verbally and in writing.
Computation
Ability to compute ratios, percentages, and create and interpret graphs and figures.
Reasoning
Must have the ability to define problems, collect data, establish facts, and draw valid conclusions.
Technology
Basic computer word processing, spreadsheet, and research skills. Web Page design experience. Design experience using programs such as Canva. Photo and video skills preferred.
Additional Skills and Abilities
Good communication skills are essential.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Mobility
The director must frequently move in and around building and grounds to visit classrooms, and attend meetings. Also, requires the ability to sit for an hour or more at a time.
Hearing
Must be able to hear conversation in a noisy environment.
Speaking
Speaking frequently with all staff, students, parents, district administrators, and members of the community. Must have the ability to communicate effectively and confidently as a representative of the school district.
Seeing
Ability to see close work such as typed or handwritten material. Frequent computer use required.
Lifting
Occasional lifting or carrying up to 20 pounds.
Attendance
Attendance is an essential function of the job. The individual may occasionally be asked to work irregular or extended hours. This position will require occasional travel among district buildings and the community.
Conditions and Environment
The work conditions and environment described here are representative of those that an individual will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
The work environment is consistent with a typical office environment.
Terms of Employment
12 months. Salary and work year to be established by the Board.
Evaluation
Performance of this job will be evaluated in accordance with provisions of the Board
Policy on Evaluation of Professional Personnel.
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