Marketing Communication Manager jobs in Bradenton, FL

Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Marketing Manager
  • Boaters World Marine Centers
  • Bradenton, FL FULL_TIME
  • Description

     

    Reporting to the Director of Marketing, The Boater’s World Marketing Manager is responsible for the development and execution of comprehensive B2C marketing strategies that generate awareness of the Boater’s World Marine Centers brand, offerings, and accomplishments. The Marketing Manager will function as a marine dealership digital experience strategist, applying customer journey thinking from awareness through loyalty. The Boater’s World Marketing Manager is also responsible for strategic planning, dealership marketing project management, creative output, data utilization, and stakeholder relationship development. The Marketing Manager – Boater’s World Marine Centers is not responsible for and should not be considered a stakeholder in Ridezilla, Partzilla, Firedog, or Boats.net marketing management.


    The holder of this role must possess an advanced understanding of digital marketing, content creation, and how to utilize a dealership CRM/DMS software, including Lightspeed when relevant.


    Primary duties and responsibilities, not limited to:

    • Direct and implement Boater’s World Marine Centers’ advertising and promotional activities based on market research.
    • Manage the digital footprint of the Boater’s World Marine Centers brand including online reputation, websites, social media accounts, third-party B2C websites, and more.
    • Analyze target market information to identify and recommend effective marketing approaches.
    • Maintains knowledge of emerging products, platforms, services, trends, and technologies.
    • Cultivate and maintain partnerships with external vendors including digital ad partners, OEM partners, local media, etc.
    • Forecast, draft, implement, and oversee the department’s budget including measurement of ROI.
    • Monitor the effectiveness and impact of current marketing initiatives and optimize as needed.
    • Strengthen and unify our branding across dealerships.
    • Evaluate end-to-end customer experience across all mediums or touchpoints.
    • Increase top of mind awareness within our market space.
    • Ensure compliance with local, state, and manufacturer requirements.
    • Create and maintain brand consistency in all messaging both internal and external.
    • Collaborate with senior executives to develop growth plans for the organization.
    • Performs other related duties as assigned.

    Marginal Duties

    • Represent Boater’s World Marine Centers at trade shows, manufacturer events, expos, and other external functions.
    • Serve as point of contact for all media requests and external communications.
    • Create and enforce workflow processes to ensure deliverables are completed on time.
    • Provide leadership and coaching to junior- or mid-level department personnel.

    Requirements

     Required Skills

    • Thorough understanding of marketing strategies and best practices.
    • Solid understanding of marine dealership structure, terminology, and market developments.
    • Excellent written communication skills
    • Ability to multi-task and work efficiently within a high-paced, changing environment
    • Excellent interpersonal skills with the ability to clearly communicate with vendors, stakeholders, executives, and other internal departments.
    • Strong analytical and problem-solving skills; Google Analytics (GA4) proficient
    • Ability to understand and manage brand SEO
    • Excellent organizational skills and attention to detail.
    • Strong prioritization and time management skills
    • Strong supervisory and leadership skills.
    • Proficient with Microsoft Office Suite or related software.
    • Skilled at performing marketing research
    • Working knowledge of marine Dealership CRM, DMS, Lightspeed, DealerSpike, and other relevant software

    Qualifications

    • Bachelor’s degree in marketing, or related field required; Master’s degree preferred.
    • 5 years of hands-on experience in digital marketing departments or agencies, with practical paid, earned, and owned media knowledge.
    • Experience in the Marine, Automotive, RV, Powersports, or eCommerce industry is required
    • Proven track record in leadership roles and/or senior marketing role
    • Must be able to provide examples of:
    • Execution of Dealership Group marketing strategies.
    • Development and management of budget including measuring ROI.
    • Management of the organization’s digital footprint including websites and social media accounts.
    • Ability to cultivate and maintain strong partnerships with external vendors

    Working Conditions

    • Full-time position reporting between the Bradenton and Tampa, Florida Boater’s World Marine Centers locations
    • May be required to work off-site in unpredictable conditions
    • Travel for trade shows, expos, etc. may be required
    • May be required to work more than 40 hours

    Physical Requirements

    • Prolonged periods of sitting at a desk and working on a computer.
    • Must be able to lift 15 pounds at times.

    Job Type: Full-time Benefits:

    • 401(k)
    • 401(k) matching
    • Dental insurance
    • Employee assistance program
    • Employee discount
    • Health insurance
    • Life insurance
    • Paid time off
    • Vision insurance

    Schedule:

    • 8 hour shift
    • Monday to Friday
    • Weekends as needed

    Experience:

    • either Marine, Powersport, Automotive, or E-commerce: 5 years (Required)
    • high level marketing management: 5 years (Required)

    Ability to Relocate:

    • Tampa, FL: Relocate before starting work (Required)

    Work Location: In person 

  • 24 Days Ago

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Marketing Manager
  • Life Surge
  • Palmetto, FL FULL_TIME
  • Job Title: Marketing Manager Employment Type: Full Time, 40 hours/week Reports to: Chief Marketing Officer FLSA Status: Non-Exempt Who We Are: LIFE SURGE is a leading company in the industry of faith-...
  • 24 Days Ago

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Marketing Manager
  • CF Playbook
  • Bradenton, FL FULL_TIME
  • About us CF Playbook is a small business in Bradenton, FL. We are professional, agile and our goal is The Path to Financial Freedom Starts with Buying Real Estate WITHOUT Banks, No Credit Needed, With...
  • 1 Month Ago

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Digital Marketing Manager
  • Life Surge
  • Palmetto, FL FULL_TIME
  • Job Title: Digital Marketing Manager Employment Type: Full Time, 40 hours/week Reports to: Chief Marketing OfficerFLSA Status: Non-Exempt Who We Are:LIFE SURGE is a leading company in the industry of ...
  • 21 Days Ago

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Digital Marketing Manager
  • IRISS Inc.
  • Bradenton, FL FULL_TIME
  • Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance Company Overview: IRISS Inc., a global leader in Safety & Reliability for critical asset monitoring, i...
  • Just Posted

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Senior Digital Marketing Manager
  • Feld Entertainment
  • Ellenton, FL FULL_TIME
  • Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringlin...
  • 7 Days Ago

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0 Marketing Communication Manager jobs found in Bradenton, FL area

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Marketing Assistant
  • RANR Management Group Inc
  • Sarasota, FL
  • We are a direct marketing and customer acquisition company committed to delivering exceptional products/services to our ...
  • 3/28/2024 12:00:00 AM

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Customer Relationship Manager
  • Vitality Investments
  • Sarasota, FL
  • Job Description Job Description Chances Are This Career Opportunity Is Actually NOT For You... Unless, You Really Are a ...
  • 3/28/2024 12:00:00 AM

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Marketing Associate
  • 5M Promotions
  • Palmetto, FL
  • With years of experience in the communication field, 5M Promotions has created relationship-based methods focused on our...
  • 3/28/2024 12:00:00 AM

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Director of Marketing
  • MHK Architecture
  • Sarasota, FL
  • A One-of-a-Kind Director of Marketing for a One-of-a-Kind Company At MHK Architecture, we have created a culture where t...
  • 3/27/2024 12:00:00 AM

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Marketing Specialist
  • RITE Technology
  • Sarasota, FL
  • Job Description Job Description Job Function: RITE Technology Marketing Specialist Job Summary: We are seeking a talente...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Manager
  • Life Surge
  • Palmetto, FL
  • Job Title: Digital Marketing Manager Employment Type: Full Time, 40 hours/week Reports to: Chief Marketing Officer FLSA ...
  • 3/27/2024 12:00:00 AM

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MARKETING COORDINATOR
  • Expert Water Removal
  • Bradenton, FL
  • Job Description Job Description Job Title: Marketing Coordinator Company: Expert Water Removal Location: Bradenton, FL E...
  • 3/26/2024 12:00:00 AM

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Marketing Manager
  • Wild Energy, Inc.
  • Sarasota, FL
  • Marketing Ninja (aka Marketing Manager) Wild Energy is looking for a dynamic, creative, fun, and motivated individual to...
  • 3/25/2024 12:00:00 AM

Bradenton (/ˈbreɪdəntən/ BRAY-dən-tən) is a city in Manatee County, Florida, United States. The U.S. Census Bureau estimated the city's 2016 population to be 54,437. Bradenton is a principal city of the North Port–Sarasota–Bradenton metropolitan statistical area, which had a 2017 estimated population of 702,281. It is the county seat....
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communication Manager jobs
$106,312 to $149,299
Bradenton, Florida area prices
were up 1.5% from a year ago

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Marketing communications specialists assist sales and marketing management by helping to craft marketing materials and facilitating both internal and external communications.
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Marketing communication managers also hire, train and organize their staffs.
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Advertising managers create interest among potential buyers of a product or service.
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Establish communications for a variety of stakeholder groups, including press, staff and internal clients.This position reports directly to our Director - Corporate Communications.
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