Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
Reporting to the Director of Marketing, The Boater’s World Marketing Manager is responsible for the development and execution of comprehensive B2C marketing strategies that generate awareness of the Boater’s World Marine Centers brand, offerings, and accomplishments. The Marketing Manager will function as a marine dealership digital experience strategist, applying customer journey thinking from awareness through loyalty. The Boater’s World Marketing Manager is also responsible for strategic planning, dealership marketing project management, creative output, data utilization, and stakeholder relationship development. The Marketing Manager – Boater’s World Marine Centers is not responsible for and should not be considered a stakeholder in Ridezilla, Partzilla, Firedog, or Boats.net marketing management.
The holder of this role must possess an advanced understanding of digital marketing, content creation, and how to utilize a dealership CRM/DMS software, including Lightspeed when relevant.
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Job Type: Full-time Benefits:
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Work Location: In person
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