1. Provides dynamic communication and marketing assistance and support for public information and public engagement projects, initiatives, and events especially for Utilities including solid waste and recycling, drinking water, sewer, and stormwater.
2. Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
3. Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.
4. Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.
5. Establishes, develops, and maintains contact with authorized local, national and international media, professional and civic organizations and other special interest groups to market and promote programs.
6. Coordinates assigned projects; identifies and reports progress to help keep the projects on track.
7. Develops clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets.
8. Applies Community-Based Social Marketing principles to outreach initiatives as applicable.
9. Monitors internet trends and e-marketing best practices to recommend for implementation.
10. Responds to media inquiries.
11. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
12. Performs other duties of a similar nature or level.
Knowledge (position requirements at entry): Knowledge of: - Social media, print, electronic, radio/television and other media used to distribute public information.
- AP Writing Style.
- Marketing, public information, and community relations.
- Confidentiality and pertinent privacy laws.
- Customer service principles.
- Public Information Act, its application and compliance requirements.
- Basic math.
- Record keeping and file management principles.
- Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
- Modern office procedures, methods and use of technological equipment including database management.
Abilities (position requirements at entry): Ability to: - Routinely demonstrate the City of Casper core values.
- Work professionally and effectively with the public.
- Communicate tactfully and diplomatically with external customers and department personnel at all levels.
- Learn and promote public utilities of the City of Casper.
- Maintain confidentiality.
- Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
- Organize records in an easily retrievable fashion.
- Operate a variety of modern office equipment and tools.
- Create presentations and speak in public.
- Maintain a neat and professional appearance.
- Communicate effectively verbally and in writing.
- Follow written and verbal instructions and direction.
- Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
- Establish and maintain effective working relationships with those contacted in the course of work.
Skills (position requirements at entry): Skill in: - Communication methods and strategies with marketing and all media types.
- Extensive interpersonal skills required to respond to non-routine and/or technical questions and complaints.
- Conflict resolution.
- Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
- Working on several projects or issues simultaneously.
- Program and project management.
- English grammar.
- Technical writing.
- Public speaking.
- Marketing.
- Explaining legal processes in common terms.
- Gathering information; preparing articles, graphics, and pictures for newsletters and publications online and print formats.
- Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.