Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
POSITION SUMMARY:
The Marketing Manager is responsible for the oversight of developing, aligning and building Valley Care Clinic physicians, providers and clinics/services. Marketing physicians aligned with key hospital service lines at South Texas Health System is the primary focus. Identify target markets in order to launch branding, traditional / digital campaigns, and creating top of mind awareness of service lines and physician engagement will be key to successful initiatives. Responsibilities include brand development / enhance reputation, effectively measuring return on investment marketing, leveraging web and social media platforms to increase clinic growth / volumes, and comprehensive advertising metrics to generate top of mind awareness.
QUALIFICATIONS:
1. Exceptional written, oral communication, and presentation skills.
2. Computer proficiency to include internet research, word processing, spreadsheets, databases, and graphic
software.
3. Must be able to develop and maintain effective and efficient working relationships with physicians and all
levels of staff.
4. Communication, relationship-building, and project management skills are critical to success.
5. Proven ability to successfully manage multiple projects in a dynamic environment with a sense of urgency.
6. Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
7. Strong strategic thinking and analytical skills
8. Must be detail-oriented and exhibit initiative
9. Must demonstrate commitment and adherence to STHS Compliance Program and Code of Conduct through compliance with all policies and procedures, the Code of Conduct, attendance at required training and immediately reporting suspected compliance issues(s) to the Compliance Officer.
EDUCATION / LICENSURE:
1. Minimum of 5-10 years’ experience in marketing preferred.
2. Associate’s or Bachelor’s Degree in related field required. May substitute equivalent work experience for degree requirement: 7 years’ experience.
3. Master’s degree in Healthcare Administration, Public Health, or Business Administration optional.
EEO Statement
All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.
We believe that diversity and inclusion among our teammates is critical to our success.
Notice
At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.
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