Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
Position Title: Marketing Manager
Department: Marketing
POSITION PURPOSE
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be passionate about developing and implementing innovative marketing strategies to drive credit union growth. This role requires a combination of strategic thinking, creativity, and hands-on execution to promote our products/services and enhance brand awareness effectively. The Marketing Manager will lead a team, collaborate with cross-functional teams, and leverage various channels to achieve marketing objectives.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
PERFORMANCE MEASUREMENTS
Requirements
QUALIFICATIONS
EDUCATION/CERTIFICATION: Bachelor’s degree or equivalent required in a related field (Marketing, Business, Communications, etc).
REQUIRED KNOWLEDGE:
EXPERIENCE REQUIRED:
SKILLS/ABILITIES:
PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
FINGER DEXTERITY: Using primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.
TALKING: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
AVERAGE HEARING: Able to hear average or normal conversations and receive ordinary information.
REPETITIVE MOTIONS: Movements frequently and regularly required using the wrists, hands, and/or fingers.
FINE VISUAL ABILITIES: Fine visual acuity with the ability to inspect closely or to assemble small parts.
PHYSICAL STRENGTH: Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)
WORKING CONDITIONS
NONE: No hazardous or significantly unpleasant conditions (Such as in a typical office.)
MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
REASONING ABILITY:
MATHEMATICS ABILITY:
LANGUAGE ABILITY:
INTENT AND FUNCTION OF JOB DESCRIPTIONS
Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system.
All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
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