Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Digital Marketing and Communication Specialist is responsible for developing, overseeing and optimizing online traffic to maximize sales and increase brand awareness across multiple channels. This individual will oversee campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting. This role will be based onsite at our Deptford, NJ office.
Essential Duties and Responsibilities:
Develops (in partnership with the VP of Marketing) and implements the digital marketing strategic plan designed to drive brand awareness, member engagement & retention, product penetration, and new member acquisition.Qualification Requirements
Educational/Training Requirement:
Experience:
Two (2) or more years of marketing experience in digital marketing with history of producing quantifiable results, including but not limited to demand generation, inbound marketing, digital advertising, social media, SEO, SEM, conversion optimization, and reporting and analytics)Licenses/Certifications:
Knowledge, Skills, and Abilities:
Physical Requirements:
The physical demands require a person to remain seated for an extended period of time, lift objects weighing 2lbs. or more and perform repetitive hand movements on a keyboard.
Americans with Disabilities Act (ADA):
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of the position. If you need to request and accommodation please contact Talent Services at 856-232-9000 ext. 5104 or via email to TalentServices@firstharvestcu.com.
First Harvest Credit Union is an Equal Opportunity Employer/Veterans/Disabled
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