Marketing Communication Manager jobs in Santa Rosa, CA

Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Marketing Manager
  • SingleThread Farm - Restaurant - Inn
  • Healdsburg, CA FULL_TIME
  • Compensation Benefits

    • Pay Scale: $90,000 - $100,000/year *
    • Medical, Dental, Vision Plans
    • Paid Time Off - Including Vacation, Sick and Mental Health Time Off
    • 401(k) w/ company discretionary match
    • Flexible Spending Account
    • Employee Assistance Program - 8 free counseling sessions annually for you and your household members
    • Employee Dining and Wine Discounts
    • Daily Family Meals
    • Customized Educational Opportunities
    • Opportunity for Advancement within the Vertice Portfolio

    What you'll be doing in this role...

    Under the general direction of the CEO, the Marketing Manager will own the go-to-market and product release strategy and carry out our comprehensive marketing and branding strategy for all hospitality projects in the Vertice Hospitality Management Group portfolio. This person will work closely with the executive team and operations managers to design collateral and build a social media strategy, including Instagram posts (in collaboration with Chef Kyle), newsletters, online advertising campaigns and SEO. An individual with excellent communication and project management skills who can implement strategic frameworks and processes and execute against business objectives, will be successful in this role.

    Strategic

    • Develop long-term product, branding, and marketing strategy, including roadmaps
    • Manage online ad campaigns -- understand the performance of various campaigns and work to continuously improve them
    • Establish product partnerships and a go-to-market product framework
    • Work closely with our CEO to define, implement, and manage our marketing strategy for optimal performance and results
    • Build, further develop, and leverage relationships with industry media to evangelize our brand, mission, and movement in the market.
    • Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around our announcements and initiatives that resonate with audiences
    • Lead customer-centric thinking and craft programs to meet those target markets
    • Develop and maintain brand identity for portfolio projects (mission, vision, voice, etc.)
    • Gauge how marketing campaigns have progressed and fine-tune to ensure they reach the right audience
    • Oversee performance data analysis and evaluation - SEO, Google Analytics Reports, FB Ad Analytics
    • Prepare and review monthly, quarterly, and yearly budgets, and allocating resources appropriately.
    • Collate pertinent information from operations managers and develop a communication plan that distills our key messages and reaches the right audience on an ongoing basis
    • Work closely with our PR team to coordinate efforts on press releases and social media
    • Coordinate with photographers and videographers to maintain a set of up-to-date, high quality images to use for various campaigns, releases, etc.
    • Represent the marketing team to cross-functional groups including product management, sales, or customer support.
    • Oversee and direct Marketing Coordinator
    • Manage third party agencies (e.g. creative, branding)
    Tactical

    • Design website and write content
    • Create all product and sales collateral
    • Build internal product and sales
    • Curation, organization, and selection of images and video content in coordination with Owner / Head Chef and Owner / Head Farmer
    • Assist Executive Wine Director with the ST Wines website newsletter and marketing
    Required Skills and Abilities:
     
    • Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy
    • Excellent verbal and written communication skills with the ability to present information
    • Highly organized, systems-thinker who can handle multiple inputs from multiple stakeholders
    • Ability to prioritize marketing needs based on potential impact and communicate these priorities with leadership
    • Ability to embody the ethos of SingleThread and Vertice Hospitality Management in written materials
    • Ability and interest in using data to analyze the performance of various social media campaigns, newsletters, etc. 
    • Tech-savvy with proficiency in the Microsoft Office Suite, Google Suite, Adobe Photoshop, Adobe Illustrator, Copyright, MailChimp, Slack, or similar programs
    • Must be able to work a varying shift, including evenings, weekends, and holidays

    In an ideal world, you have:

    • Bachelor’s or Master degree in marketing or related discipline; MBA preferred
    • 5 years of marketing experience, preferably in related industry
    • 1 years of marketing leadership experience
    • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
    • Strong leadership and communication skills
    • Strong ability to write content and speak in our voice and work with Chef Kyle on social media
    • Ability to manage people, processes and timelines
    • Entrepreneurial and works well in a rapidly changing environment
    • Strong project management skills
    • Creative and innovative
    • Organized and detail-oriented
    • Customer-centric and can identify and meet customer needs
    • Experience working cross-functionally to ensure marketing programs are in line with company objectives
    • Metric-driven and have the ability to draw insight from complex data

    ENVIRONMENTAL AND/OR PHYSICAL REQUIREMENTS

    • Ability to perform the essential job functions consistently, safely and successfully with federal, state, and local standards
    • Must be able to lift and carry up to 40 pounds
    • Ability to stand and sit for prolonged periods of time 
    • Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment

    KEY COMPETENCIES

    • Analytically minded: always thinking about how to use data to support decision-making. Brings an analytical perspective to conversations and can explain their quantitative viewpoint to others
    • Independent, self-starter: can push projects forward completely independently, proactively offers next steps and prioritizes their work on their own, does not require significant oversight
    • Collaborative: enjoys working with others towards a common goal and values cooperation
    • Oriented towards positive impact: taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
    • Decisive: accepting responsibility for making things happen, thinking ahead, and developing contingency plans
    • Motivated and committed: approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
    • Flexible: responding quickly and positively to changing environments
    • Be a positive role model: demonstrate the ethos of Kyle, Katina, Tony and the management team
     
    Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.
     
    * The above represents the expected pay range for this position, that we in good faith believe we would pay for this role at the time of this posting. This range may be modified in the future.

    Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.

    Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development. 
  • 25 Days Ago

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Santa Rosa, CA FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 21 Days Ago

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DTC Marketing Manager
  • Pernod Ricard USA
  • Rutherford, CA FULL_TIME
  • Major Responsibilities / AccountabilitiesMarketing Management:* Own and deliver the annual strategic planning process by translating brand sales and goals into a marketing program in line with budget....
  • 5 Days Ago

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Manager, Marketing & Communications (Ukiah)
  • Adventist Health Ukiah Valley
  • Ukiah, CA FULL_TIME
  • Adventist Health is more than an award-winning health system. We provide whole-person care to our communities and champion the greater good - from the operating room to the boardroom, we are driven by...
  • 9 Days Ago

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Associate Trade Marketing Manager
  • Duckhorn Wine Company
  • Saint Helena, CA FULL_TIME
  • The Duckhorn Portfolio is North America’s premier luxury wine company. We were established in 1976 by Dan and Margaret Duckhorn. Today, our portfolio features some of North America’s most revered wine...
  • 15 Days Ago

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Sales and Marketing Manager
  • Mandala Springs
  • Cobb, CA FULL_TIME
  • Mandala Springs (www.mandala.org) is a beautiful 200-acre retreat center and organic farm in Northern California, about 2 hours north of San Francisco. It is affiliated with Mandala Publishing, which ...
  • 2 Months Ago

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0 Marketing Communication Manager jobs found in Santa Rosa, CA area

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Sales/Social Media Coordinator (""Coordinador/a de venta y Redes Sociales"")
  • AZUL HOSPITALITY
  • Napa, CA
  • Job Details Job Location Cambria Napa Valley OH - Napa, CA Position Type Full-Time/Part-Time Salary Range $22.00 - $26.0...
  • 3/28/2024 12:00:00 AM

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Customer Service Manager
  • Office Depot, Inc.
  • Vallejo, CA
  • **Customer Service Manager** Stores 117 Plaza Drive, Vallejo , CA Mar 1, 2022 53118 **Overview** At Office Depot and Off...
  • 3/28/2024 12:00:00 AM

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Brand Manager
  • Mezzetta
  • Larkspur, CA
  • The Role: The Brand Manager will serve as a Portfolio Business Lead for their assigned categories at Mezzetta. This invo...
  • 3/27/2024 12:00:00 AM

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Brand Manager
  • Mezzetta
  • Larkspur, CA
  • About Us:Since 1935, we've been on a mission to bring a little extra happiness to everyday life and inspire connections ...
  • 3/27/2024 12:00:00 AM

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Social Media Marketing Manager
  • Juice Beauty, Inc.
  • Petaluma, CA
  • JUICE BEAUTY IS THE ORGANIC SOLUTION. We are the OG-Original Green antioxidant-rich skincare & plant-based makeup and ha...
  • 3/26/2024 12:00:00 AM

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Marketing Director at VillaSport
  • Villasport Athletic Club and Spa
  • San Rafael, CA
  • ABOUT US: Come work for a fast-growing, financially strong Marin-based entertainment and leisure company that owns a var...
  • 3/26/2024 12:00:00 AM

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Ecommerce Specialist
  • Eurø Style
  • San Rafael, CA
  • CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiri...
  • 3/25/2024 12:00:00 AM

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Chief Marketing Officer
  • Graton Resort & Casino
  • Rohnert Park, CA
  • The Chief Marketing Officer will be responsible for leading the company’s efforts related to marketing strategies and ex...
  • 3/24/2024 12:00:00 AM

According to the United States Census Bureau, the city has a total area of 41.50 sq mi (107.5 km2), of which 41.29 sq mi (106.9 km2) is land and 0.205 sq mi (0.5 km2) (0.49%) is water. The city is part of the North Bay region, which includes such cities as Petaluma, Rohnert Park, Windsor, and smaller cities as Sonoma, Healdsburg, Sebastopol. It lies along the US Route 101 corridor, approximately 55 miles (89 km) north of San Francisco, via the Golden Gate Bridge. Santa Rosa lies on the Santa Rosa Plain. The city's eastern extremities stretch into the Valley of the Moon, and the Sonoma Creek wa...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communication Manager jobs
$124,358 to $174,642
Santa Rosa, California area prices
were up 2.5% from a year ago

Marketing Communication Manager in Albany, NY
Marketing communications specialists assist sales and marketing management by helping to craft marketing materials and facilitating both internal and external communications.
December 03, 2019
Marketing Communication Manager in Saint Petersburg, FL
Marketing communication managers also hire, train and organize their staffs.
February 17, 2020
Advertising managers create interest among potential buyers of a product or service.
December 31, 2019
Marketing Communication Manager in Erie, PA
Establish communications for a variety of stakeholder groups, including press, staff and internal clients.This position reports directly to our Director - Corporate Communications.
February 12, 2020