Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Location: Latham, NY 12110
Compensation: $93,030 - $128,570
Work Setting: Hybrid (3 days a week in office/2 days a week remote – Mondays/Fridays)
Benefits: Medical, Dental, Vision, FSA, HSA, Wellness program, Life Insurance, Disability Insurances, 401(k) with 4% match at 5% employee contribution (at 3% $ for $), PTO, paid family leave, flexible work schedule, EAP, Pet Insurance,
Education: Degree in Communications, Public Relations, Journalism, Technical/Business Writing, Business Administration or Marketing.
Required Experience:
Preferred:
Summary:
We are a leading provider of personal protective equipment (PPE) and safety solutions, committed to enhancing workplace safety across various industries. With a focus on innovation and quality, we are dedicated to delivering products that protect workers globally.
The North American Marketing Communications Manager is responsible for driving integrated marketing campaigns and programs that support the Global Safety business objectives for sustained growth. The Marketing Communications Manager will lead a team focused on developing, implementing, and measuring all aspects of integrated marketing campaigns that cut across a range of product categories, brands and customer segments. This person will utilize digital marketing tactics, social media, PR, advertising, brand management and customer tools to form dynamic marketing campaigns.
A key objective for this role will be to ensure our marketing communications programs are well aligned, are as effective and efficient as possible and are having maximum impact. This person will be a strong written communicator with experience drafting high-quality short- and long-form content for websites, social media, video and advertising campaigns in collaboration with subject matter experts. The Marketing Communications Manager will lead strategic projects while providing guidance and prioritization for a team focused on supporting the needs of our Industrial, Retail and Ecommerce channels. Excellent interpersonal, communication, organization and project management skills are essential.
Key Responsibilities:
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