Marketing Communications Specialist jobs in Gainesville, FL

Job Purpose

The Marketing & Communications Director is responsible for overseeing the company’s, Marketing efforts and ensuring communication efforts, Internal and External, for collaboration, and engagement are in alignment with the company’s core values, vision, goals, outreach strategies, and brand guidelines. 

Essential Duties Responsibilities

1. Manage and direct efforts and initiatives of the internal and external communication functions for the company.
2. Coordinate and initiate activities across Regional Offices for company team building.
3. Develop and organize company-wide communication, initiatives, and gatherings to foster positive organizational health and team engagement.
4. Prepare Company ESG Snapshots and Reports.
5. Research growth opportunities and identify needs in order to develop strategies for implementing cutting edge opportunities to set our company apart from competition.
6. Develop and execute strategic Communication and Marketing plans with content that is aligned with company’s overall goals.
7. Manage coordination of work groups and facilitate progress of company initiatives by working cross-functionally across teams to manage deadlines, develop and execute plans, and provide organized feedback for review and evaluation.
8. Supervise and coordinate Marketing team efforts and initiatives: Tradeshows, social media, Content Generation, Publications, and Communications- CONNECTION, BEEKEEPER, messaging across multiple platforms and channels, etc.
9. Develop Budgets and execute Campaigns: Advertising, Conference Packages, Strategic Partnerships.
10. Work closely with BDMs and RMs to anticipate sales needs: serve as an advisor in creation of ideas to completion of necessary ads, brochures, branding, and other necessary tools to support sales.
11. Coordinate and create photography/videography.
12. Prepare and design PowerPoint presentations and graphics for internal and external presentations.
13. Manage company webpage to include branding, design, relevant content, news highlights/mentions, inquiries, and photography.
14. Manage search engine optimization (SEO) and site content revisions as needed.
15. Analyze Google Analytics, SEO dashboards, CRM information to evaluate Marketing Analytic research to target potential new markets.
16. Plan and coordinate company events and sponsorships.

Minimum Qualifications

• Bachelor’s degree in advertising, marketing, business administration, public relations, or closely related field.
• 5 years of professional experience in marketing, advertising, branding, communications.
• Experience in taking and editing professional quality photographs, videos, or equivalent combination of related education and experience.
• Robust knowledge of social media, digital content management, marketing, advertising, and event coordination.
• Mastery of Photoshop, Illustrator, InDesign and other Adobe software.
• Strong Communications leadership and proven skill in problem solving and work in a team-oriented environment.
• Ability to maintain a high degree of confidentiality.
• Excellence in fundamental written and oral communication.
• Advanced skills in Excel, Microsoft Word, and PowerPoint.

Working Conditions

• Primarily office.
• Occasional travel will be required.
• Extended hours will be required as necessary to meet deadlines.

Application Process:

• Post Offer Drug Testing and Background Checks are required.
• CROM, LLC is an E-Verify Employer.

EEO Statement: CROM, LLC is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job. EEO/VETS/DISABILITY