Marketing Communications Specialist jobs in Grand Rapids, MI

Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)

Recently Added Marketing Communications Specialist jobs

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 27 Days Ago
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Communications and Marketing Specialist
  • Wolverine Building Group
  • Grand Rapids, MI FULL_TIME
  • We are excited that you are thinking about building your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized nationall...
  • 1 Day Ago
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C
Marketing and Communications Specialist
  • Catholic Charities West Michigan
  • Grand Rapids, MI FULL_TIME
  • Position Summary The Marketing Communications Specialist is a pivotal role in positioning Catholic Charities West Michigan (CCWM) as a quality provider of family services and an organization worthy of...
  • 8 Days Ago
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D
Account Manager
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • ACCOUNT MANAGER - JOB DESCRIPTION The account manager is responsible for generating strategic account development plans, liaising with clients at a senior level on a day-to-day basis, and promoting th...
  • 13 Days Ago
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D
Graphic Designer
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • GRAPHIC DESIGNER - JOB DESCRIPTION We are looking for an energetic and confident designer that gets fired up about clean grids, professional layouts and finding efficient ways to update 100s of client...
  • 17 Days Ago
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C
Marketing Communications Writer
  • Cavallo
  • Grand Rapids, MI FULL_TIME
  • The Marketing Coordinator/Writer will create high-quality digital marketing content and help develop, implement, track, and optimize our marketing campaigns across all digital channels. With an aptitu...
  • 22 Days Ago
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0 Marketing Communications Specialist jobs found in Grand Rapids, MI area

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Engagement Solutions Specialist
  • Terryberry
  • Grand Rapids, MI
  • Position Summary Terryberry is seeking a talented and dynamic B2B SaaS Engagement Solution Specialist who will be respon...
  • 4/23/2024 12:00:00 AM
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Digital Media Strategist
  • RCP Marketing
  • Grand Rapids, MI
  • Digital Media Strategist Job Type: Full-time Location: Grand Rapids & Muskegon About RCP Marketing: RCP Marketing is an ...
  • 4/22/2024 12:00:00 AM
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Communications and Marketing Specialist
  • Wolverine Building Group
  • Grand Rapids, MI
  • We are excited that you are thinking about building your career at Wolverine Building Group and joining us to positively...
  • 4/22/2024 12:00:00 AM
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Senior Content & Social Media Specialist (Nutrition)
  • Amway
  • Ada, MI
  • At Amway, we inspire people to live their best lives, and to do that, we need you. We need your ideas, your talents, and...
  • 4/22/2024 12:00:00 AM
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WGVU Family Engagement Specialist
  • WGVU Public Media
  • Grand Rapids, MI
  • WGVU Family Engagement Specialist This position will be responsible for coordinating WGVU's education and family engagem...
  • 4/21/2024 12:00:00 AM
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A
Brand Activation Manager
  • Advantage Solutions
  • Grand Rapids, MI
  • NUTRL Brand Activation Manager (BAM) Employment Type: Full Time Duration: 18 weeks Location:Grand Rapids, MI Summary: Jo...
  • 4/20/2024 12:00:00 AM
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Digital Media Strategist
  • Rcp Marketing
  • Grand Rapids, MI
  • Digital Media Strategist Job Type: Full-time Location: Grand Rapids & Muskegon About RCP Marketing: RCP Marketing is an ...
  • 4/20/2024 12:00:00 AM
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D
Product Manager (Roofing)
  • Duravent Group
  • Grand Rapids, MI
  • Who We Are: The Duravent Group is a recognized global technology leader in the HVAC industry, first-to-market with innov...
  • 4/19/2024 12:00:00 AM
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About Grand Rapids, Michigan

Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County. A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communications Specialist jobs
$65,700 to $85,597
Grand Rapids, Michigan area prices
were up 1.3% from a year ago
View detail

What does a Marketing Communications Specialist do?

Marketing Communications Specialist in Springfield, MO
The Marketing and Communications Specialist will work with the Assistant Director and staff to craft consistent messaging to effectively communicate the goals, vision, and purpose of the Arts Council to the community.
December 28, 2019
Marketing Communications Specialist in Pascagoula, MS
They report directly to a marketing team manager or marketing director.
February 24, 2020
Marketing Communications Specialist in Wilmington, DE
Additionally, the Marketing Communications Specialist, Architectural Specialties will also manage projects related to product and program launches, communication plans, and other related marketing communication initiatives.
February 17, 2020