Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
TITLE: Marketing and Communications Generalist
DEPARTMENT: Marketing
IMMEDIATE SUPERVISOR JOB TITLE: Marketing Director
Position Summary
The Marketing and Communications Generalist is responsible for supporting brand identity and awareness through various print and digital campaigns; assist in generating and implementing marketing strategies and tactics to achieve organizational objectives; develop and maintain excellent working relationship with a variety of stakeholders; assists with writing, coordinating and producing various hospital publications; and creating and distributing a variety of marketing and public relations materials for internal and external customers. In addition, the Marketing and Communications Generalist will assist in managing the social media efforts, which includes building a library of content and links for the online brand.
Essential Functions
Non-essential Functions
Position Requirements
Mental / Emotional Demands
Physical Requirements
Medium Work – Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. Physical Demand requirements are in excess of those for Light Work.
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