Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
About the LOSSAN Rail Corridor Agency:
The Los Angeles – San Diego – San Luis Obispo (LOSSAN) Rail Corridor is a joint powers authority that works to increase ridership, revenue, capacity, reliability, coordination and safety on the coastal rail line between San Diego, Los Angeles and San Luis Obispo. The LOSSAN Agency assumed management responsibility for the Pacific Surfliner service in July 2015, following the execution of an interagency transfer agreement with the state of California. The Pacific Surfliner travels along a 351-mile coastal rail route through San Diego, Orange, Los Angeles, Ventura, Santa Barbara and San Luis Obispo counties, serving 29 stations. It is the busiest state-supported intercity passenger rail route in the United States with 24 daily trains and annual ridership of nearly 3 million. The LOSSAN Agency is staffed by the Orange County Transportation.
Overview:
Under general direction, responsible for driving the success of specific digital marketing and communications projects for the Amtrak Pacific Surfliner, which is managed by the Los Angeles – San Diego – San Luis Obispo (LOSSAN) Rail Corridor Agency. This position oversees digital marketing, social media content calendars, and email programs. Performs ongoing tactical execution and reporting on campaign performance with the goal of delivering success on key metrics. Integrates and measures multiple sources of information to build a unified view of the customer journey across multiple touchpoints of digital engagement. Drives continuous improvement and innovation in digital marketing and campaign effectiveness.
This is an exempt position in Salary Grade P: Min $81,244.80 – Mid $96,491.20 – Max $111,716.80 annually. The starting salary will be within this range based on qualifications.
This posting will remain open until filled.
This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to this job.
Displays High Integrity & Honesty: Takes personal responsibility, acts with honesty and consistency.
Has Technical and Professional Expertise: Has the technical skills, product knowledge and professional skills to do the job.
Drives for Results: Operates with speed and intensity, translates long-term goals into immediate actions.
Learning Agility: Seeks feedback actively and strives to improve based on that feedback. Strive for continual improvement.
Works in a Collaborative Manner with Others: Works in a collaborative manner with others, helps resolve unproductive conflict.
Any combination of education and experience equivalent to a bachelor’s degree in marketing, communications, public relations or a related field and a minimum of five years of digital communications experience, which may include: digital and social media marketing, online media planning, campaigning, modeling, buying, and optimization. Must be detailed oriented and can multi-task. Experience with transportation, public transit, or travel and tourism marketing is highly valued. Proficiency in Spanish, both spoken and written, for effective communication and the development of marketing materials is highly valued.
Working Conditions/Physical Activities:
(The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. OCTA provides reasonable accommodation to enable individuals with disabilities to perform the essential functions).
Positions in this class typically require:
Compensation and Benefits:
OCTA offers an attractive compensation and benefits package that includes medical, dental and vision health insurance programs, flex time (may be available), paid sick leave, paid vacation and holidays, short-term and long-term disability, life insurance, flexible spending accounts, retirement, deferred compensation plan, educational reimbursement, excellent in-house training programs, free transportation passes for the employee and dependents, wellness and ergonomic programs, and much more.
OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.
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