Marketing Communications Specialist jobs in Santa Maria, CA

Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)

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Associate Director, Marketing and Communications
  • Cal Poly Corporation
  • San Luis Obispo, CA FULL_TIME
  • Position Information

    Job Title
    Associate Director, Marketing and Communications

    Posting Number
    201000728

    Posting Type
    Regular

    Contract End Date

    Salary Range

    Hiring Range
    $81,815.06-$122,722.58 per year

    Full Time or Part Time
    Full Time

    If Part Time, List Work Hours

    Position Summary Information

    Job Description Summary
    The Associate Director of Marketing and Communications is a senior management position responsible for overseeing the development and execution of comprehensive marketing communication strategies. This role requires a blend of strategic thinking, hands-on management and creative vision. The Associate Director will collaborate with university and Cal Poly Partner leaders to align marketing initiatives with organizational goals and ensure adherence to brand standards. They will manage day-to-day department activities, supervise staff and oversee vendor relationships to ensure timely and high-quality delivery of marketing materials. Additionally, the Associate Director will play a key role in analyzing the effectiveness of marketing efforts and providing strategic insights for continuous improvement.

    Minimum Qualifications
    • Graduation from an accredited four-year university.
    • Minimum seven years of progressive experience in marketing/communication leadership roles, preferably in higher education or auxiliary organizations.
    • Exceptional writing, editing, and oral communication skills.
    • Proven experience with project and vendor management, including budget development and resource management.
    • Creativity, initiative and team-orientation.
    • Experience in content strategy development across multiple channels.
    • Proficiency in graphic design software such as Adobe Illustrator, InDesign, and Photoshop.
    • Familiarity with social media platforms and analytics.
    • Budgeting and fiscal management experience.
    • Proficiency in MS Office Suite and other relevant software.
    • Strong interpersonal skills and ability to develop relationships with internal and external constituencies.
    • Valid California Driver’s License and satisfactory driving record.
    • Willingness to work evenings or weekends as needed.
    • A background check is required for all regular benefited positions.
    • The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

    Preferred Qualifications

    Physical Demands
    • Dexterity of hands, fingers, and wrist to operate a computer keyboard and calculator
    • Hearing and speaking to exchange information in person or on the telephone
    • Seeing to read a variety of materials
    • Sitting or standing for extended period of time
    • Physical agility to lift 20 pounds to shoulder height
    • Physical agility to lift, carry, push, or pull objects
    • Commuting on an as needed basis to outside meetings and training location

    Typical Essential Functions
    Duties and Responsibilities
    • Lead the development and execution of marketing communication campaigns, including design, art direction, video production, illustration, web design, and photo selection, in alignment with university brand standards.
    • Consult with Cal Poly Partners and university leaders to develop and execute marketing communication initiatives to achieve strategic goals.
    • Develop and operationalize comprehensive marketing communication plans for annual planning and campaign-specific outreach.
    • Foster creativity to generate innovative ideas, relationships, systems and promotions.
    • Manage the content development process from end to end working with both internal and external content contributors and creative resources.
    • Utilize customer insights, marketing trends and best practices to inform strategic decision-making.
    • Effectively communicate business issues to both internal and external audiences.
    • Lead all public relations efforts, seeking online and traditional media exposure, writing press releases, preparing talking points, speeches and presentations and working with appropriate staff managing crisis communications.
    • Oversee social media strategies and activities, including but not limited to Facebook, LinkedIn and Instagram platforms.
    • Develop and launch seasonal campus events and coordinate marketing activities for multiple venues.
    • Analyze, monitor and evaluate marketing efforts for effectiveness, adjusting as necessary.
    • Administer department and stakeholder marketing calendars to ensure timely completion of activities.
    • Manage projects and budgets, providing ongoing communication and follow-through with all parties involved.
    • Negotiate and plan media placements to meet marketing objectives.
    • Develop and adhere to annual marketing budgets.
    • Share Cal Poly Partners’ mission and vision and model its values as a member of the Senior Management staff
    • Develop and implement department goals and objectives, fostering a collaborative and client-focused environment.
    • Recruit, hire, and supervise marketing staff, including students, intermittents and contractors.
    • Perform other duties as assigned.



    Supervisory Responsibilities
    • Directly supervise assigned employees, including providing training, resources and performance evaluations.
    • Manage the daily activities of the department, ensuring compliance with policies and procedures.
    • Supervises the daily activities of the department, delegating assignments, training and resources necessary to meet performance standards and assist employees in improving performance relevant to job requirements
    • Manage subordinates, including designers, copywriters, PR/marketing specialists, videographers, animators, social media community managers, marketing coordinators, independent contractors and intermittents

    Special Instructions to Applicants
    Cal Poly Partners provides excellent benefits including medical, dental, vision, life insurance, retirement, paid sick leave/vacation and 14 holidays.

    Employees are eligible to participate in the CPC Medical Insurance Plan offered through the California Public Employees’ Retirement System (CalPERS). Employees have different plans from which to choose including HMOs and PPOs. The coverage includes the employee, his/her dependents, or domestic partner. The CPC covers a large portion of the medical premium for the employee and eligible dependents.

    All employees are members of the California Public Employees’ Retirement System (CalPERS) and will contribute to their retirement; these contributions can be refunded if the employee terminates prior to retirement.

    Please visit our website for additional benefits information.
    https://www.calpolycorporation.org/resources/business-services/human-resources/benefits/

    Employment is contingent upon the successful completion of a criminal background check, educational and employment verification, and reference check, as required.

    The California State University system (CSU) requires that students, faculty, and any employees of organizations who access campus, or any CSU facilities, to be either fully vaccinated or qualify for a medical or religious exemption. Please note if you are chosen for a position with the Cal Poly Corporation you will be asked to fill out a Vaccine Attestation once you are hired. This attestation will ask if you are vaccinated or asking for a medical or religious exemption.

    AA/EEO/Disability/Protected Veteran Employer

    Posting Detail Information

    Open Date
    04/10/2024

    Close Date

    Open Until Filled
    Yes

    Review of Applications Begin Date

  • 6 Days Ago

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Broadband Specialist I
  • Mediacom Communications Corporation
  • Isabella, CA FULL_TIME
  • Position: Broadband Specialist I Who we are: Since 1995, Mediacom Communications has become a coast-to-coast presence with operations in 22 states and a team exceeding 4,000 people with the mission of...
  • 8 Days Ago

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Broadband Specialist I
  • Mediacom Communications Corporation
  • Isabella, CA FULL_TIME
  • Position: Broadband Specialist I Who we are: Since 1995, Mediacom Communications has become a coast-to-coast presence with operations in 22 states and a team exceeding 4,000 people with the mission of...
  • 8 Days Ago

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Marketing Specialist
  • BMA Mechanical+
  • San Luis Obispo, CA FULL_TIME
  • BMA Mechanical is a company for problem solvers, innovators, and team players. We get excited about things like saving energy and water, designing with the latest and greatest, and helping our custome...
  • 24 Days Ago

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Communications Specialist - Orfalea College of Business
  • The California State University
  • San Luis Obispo, CA FULL_TIME
  • Job Summary The Communications Specialist is part of a two-person team reporting to the Dean. This position collaborates with various stakeholders within the college to develop, write, and edit conten...
  • 21 Days Ago

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Marketing and Development Specialist
  • Community Action Partnership of San Luis Obispo County, Inc.
  • San Luis Obispo, CA FULL_TIME
  • Position Summary: The Marketing & Development Specialist works closely with the Outreach & Development Director to create and implement various marketing and fundraising strategies to expand donor/pro...
  • 21 Days Ago

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0 Marketing Communications Specialist jobs found in Santa Maria, CA area

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Internal Revenue Agent / Senior Revenue Agent (Examiner)-12 Month Roster AMENDED
  • Department Of The Treasury
  • Santa Maria, CA
  • Duties WHAT IS THE LARGE BUSINESS AND INTERNATIONAL DIVISION? A description of the business units can be found at: https...
  • 4/19/2024 12:00:00 AM

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CA - PT - Days - Santa Maria, CA Location! (Central Coast)
  • Ambe Healthcare Staffing
  • Santa Maria, CA
  • Job Description: Great Opportunity with Movement for Life at their Santa Maria, CA location. Awarded PrivatePractice of ...
  • 4/19/2024 12:00:00 AM

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Receiving Support Captain, Santa Maria Town Center - Full Time
  • Macys
  • Santa Maria, CA
  • Are you ready to bring your amazing self to work? At Macy's, Inc., we're on a mission to create a brighter future with b...
  • 4/19/2024 12:00:00 AM

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Phlebotomist
  • Labcorp
  • Santa Maria, CA
  • At Labcorp we have a passion in helping people live happy and healthy lives. Every day we provide vital information that...
  • 4/18/2024 12:00:00 AM

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Client Service Specialist - Small Commercial (Xpress)
  • Relation Insurance, Inc.
  • Santa Maria, CA
  • Job Type Full-time Description WHO WE ARE Relation Insurance is a leading, innovative company with a strong commitment t...
  • 4/17/2024 12:00:00 AM

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At Your Service Captain, Santa Maria Town Center - Full Time
  • Macys
  • Santa Maria, CA
  • Are you ready to bring your amazing self to work? At Macy's, Inc., we're on a mission to create a brighter future with b...
  • 4/17/2024 12:00:00 AM

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Chief Marketing Officer (Remote)
  • Etna Interactive
  • San Luis Obispo, CA
  • Job Description Job Description Etna Interactive, a leading digital marketing agency serving the elective healthcare ind...
  • 4/16/2024 12:00:00 AM

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Agronomic Service Representative - Coastal California
  • Syngenta India Ltd.
  • Santa Maria, CA
  • Job Description Agronomic Service Representative - Coastal California - ( 18037643 ) **Description** **About Syngenta** ...
  • 4/16/2024 12:00:00 AM

Santa Maria is a city near the Southern California coast in Santa Barbara County. It is approximately 65 miles (105 km) northwest of Santa Barbara and 150 miles (240 km) northwest of downtown Los Angeles. Its estimated 2018 population was 108,470, making it the most populous city in the county and the Santa Maria-Santa Barbara, CA Metro Area. The city is notable for its wine industry and Santa Maria-style barbecue. Sunset magazine called Santa Maria "The West's Best BBQ Town". Santa Maria is located at 34°57′5″N 120°26′0″W / 34.95139°N 120.43333°W / 34.95139; -120.43333 (34.951377, -120.433...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communications Specialist jobs
$73,828 to $96,187
Santa Maria, California area prices
were up 2.5% from a year ago

Marketing Communications Specialist in Springfield, MO
The Marketing and Communications Specialist will work with the Assistant Director and staff to craft consistent messaging to effectively communicate the goals, vision, and purpose of the Arts Council to the community.
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Marketing Communications Specialist in Pascagoula, MS
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Marketing Communications Specialist in Wilmington, DE
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