Marketing Communications Specialist jobs in Syracuse, NY
Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Marketing Communications Specialist jobs
Assistant Director of Admissions Communications and Marketing
- State University of New York, Cortland
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Cortland, NY
FULL_TIME
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SUNY Cortland is seeking an Assistant Director of Communications and Marketing tasked with overseeing admissions communications and marketing. This individual will play a pivotal role in shaping SUNY Cortland’s image and outreach within the prospective student community. Responsibilities include leading the development and implementation of communication strategies, generating various types of written content, and managing the Admissions Office’s social media presence. This dynamic role directly influences the university’s recruitment efforts, enhancing our ability to attract high-caliber students, and serves as a vital liaison between Admissions, Marketing, and Communications Offices.
Major ResponsibilitiesCommunication Strategy:- Develop a comprehensive communication strategy.
- Strategize effective conveyance of the university’s mission, values, and academic offerings.
- Overseeing the implementation of the communication strategies for both undergraduate and graduate perspective students.
- Ensure that communication initiatives are in line with the broader strategic goals of the university.
- Lead the development of innovative concepts by ensuring the transformation of ideas into actionable plans and their successful execution.
- Collaborate with relevant departments to seamlessly integrate messaging.
Collaboration:- Collaborate with Admissions Office staff, Communications and Marketing Offices, program directors, and department faculty to ensure the accuracy of program-specific communications.
- Ensure alignment with university and division-wide initiatives, strategies, and standards.
Social Media Management:- Curate content for Admissions Office social media platforms, including Facebook, Instagram, LinkedIn, etc.
- Monitor engagement, analyze metrics, and adjust content accordingly.
Content Creation:- Produce engaging, informative, and persuasive content, including blog posts, articles, videos, and other multimedia materials.
Public Relations:- Cultivate relationships with local and national media outlets and influencers for favorable coverage of the university.
Marketing Collateral:- Manage the development and production of marketing materials, brochures, and admissions publications in close collaboration with the creative staff in the Marketing Office.
- Efficiently manage inventory, time frames, and project coordination for all admissions publications.
Website Management:- Develop, update, and maintain Cortland.edu webpages dedicated to prospective student recruitment and enrollment, encompassing the main admissions webpages and academic majors and programs pages.
- Work directly with external media outlets and third-party vendors, and search engines to effectively manage the university’s content listings.
Event Planning:- Collaborate on planning and executing virtual and in-person events. Including webinars, campus tours, and information sessions. The role necessitates occasional presentations and meetings with potential students and their families.
- Produce agendas, website content, emails, messages, presentations, and video content in support of admissions recruitment events.
Outreach:- Coordinate outreach efforts to high schools and college fairs.
- Engage in limited recruitment travel to support the Admissions Office team.
- Manage social media presence, overseeing processes to maintain brand consistency.
- Develop and craft correspondence for multiple constituents.
Analytics and Reporting:- Utilize data and analytics to measure communication and social media effectiveness.
- Make data-driven decisions to optimize strategies.
Special Projects:- Manage special projects, SUNY related communication initiatives, and ongoing activities as assigned by the Director of Admissions.
- Develop and create various campaigns.
Training and Brand Stewardship:- Assume the role of lead trainer and adviser on marketing and communication standards for the admissions office.
- Conduct staff training on communication style, copyright rules, and brand elements, ensuring consistent adherence to the brand.
- Supervise student content creators to ensure alignment with established brand and messaging guidelines.
Functional and Supervisory RelationshipsReports to the Director of Admissions. Supervises student content creators. Works closely with Admissions Office Staff, Communications and Marketing Offices, Graduate Program Coordinators, Faculty.
Required Qualifications- A Bachelor’s degree.
- A minimum of 2 years of experience in writing for various platforms, both print and electronic.
- A minimum of 2 years of experience in communications, social media management, or a related field in a higher education setting.
- A valid driver’s license.
Preferred QualificationsPreferred Qualifications:- A Bachelor’s degree in the liberal arts or a field related to writing or communications.
- Master’s degree in English, writing, communication studies, or closely related program.
- Experience with higher education admissions processes and trends.
- Experience writing for a college or university.
- Previous experience with SLATE or another customer service management software.
Knowledge, Skills, Abilities:- Excellent writing and editing skills.
- Strong communication and presentation skills.
- Proficiency in using social media management tools and analytics.
- Strong project management and organizational skills.
- Creative and innovative thinking with a passion for storytelling.
- Ability to work independently and as part of a team.
- Quick learning of various technology platforms, such as Adobe Creative Suite software.
EEO StatementThe State University of New York Cortland is an Affirmative Action/Equal Employment Opportunity/Americans with Disabilities Act (AA/EEO/ADA) employer. The university actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the university.
Job Close Date - 3 Days Ago
Employee Communications Engagement Specialist
- SUNY Upstate Medical University
-
Syracuse, NY
FULL_TIME
- Job Summary: The Employee Communications Engagement Specialist will deploy communications and engagement strategies throughout human resources and all of SUNY Upstate Medical University. Will work wit...
- Just Posted
Digital Communications & Events Specialist
- Rescue Mission
-
Syracuse, NY
FULL_TIME
- The Rescue Mission is seeking a fulltime Digital Communications & Events Specialist to join our Development team here in Syracuse, NY! The Digital Communications and Events Specialist role is responsi...
- 11 Days Ago
Marketing Specialist
- del Lago Resort & Casino
-
Waterloo, NY
FULL_TIME
- POSITION SUMMARYThe Marketing Specialist is responsible for execution of the property’s marketing efforts as directed by the Marketing Manager. Responsibilities include direct mail production and proo...
- 21 Days Ago
Marketing and Communications Student Assistant for International Programs Office Fall 2024
- State University of New York, Cortland
-
Cortland, NY
FULL_TIME
- /Duties Videography focused:Direct, shoot, and edit short form videos to promote study abroad programsCollect videos from study abroad and international students for editing into promotional videosUpl...
- 8 Days Ago
Digital Marketing Specialist
- Tully Hill Corporation
-
Tully, NY
FULL_TIME
- Do you have a passion for helping others? Tully Hill Treatment and Recovery is dedicated to the belief that substance use disorder is a disease - chronic, progressive and above all, treatable. Join th...
- 14 Days Ago
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0 Marketing Communications Specialist jobs found in Syracuse, NY area
CDS Full Time Event Manager - Product Demonstration
- Club Demonstration Services
-
Camillus, NY
- Summary: CDS Full Time Event Manager - Product Demonstration Club Demonstration Services (CDS) is in need of an Event Ma...
- 4/26/2024 12:00:00 AM
Brand Ambassador
- Sandpiper Productions
-
Cortland, NY
- About us Known for our professionalism and progressive approach, Sandpiper is a female-owned company specializing in con...
- 4/26/2024 12:00:00 AM
Director of Retail Marketing
- Turning Stone Enterprises
-
Vernon, NY
- Your role: Do you want to be a part of a growing team, and lead a group of passionate retail and marketing people who ar...
- 4/26/2024 12:00:00 AM
Commercial Banking Relationship Manager (Central New York)
- Tompkins Community Bank
-
Syracuse, NY
- Overview: Responsible for working as an active member of the Companys sales/service commercial lending department; provi...
- 4/25/2024 12:00:00 AM
Director of Retail Marketing
- Oneida Indian Nation
-
Verona, NY
- Your role: The right person for the role will conceptualize, develop, and execute marketing campaign strategies and tact...
- 4/24/2024 12:00:00 AM
Senior Manager, Marketing Syracuse University
- Legends
-
Syracuse, NY
- LEGENDSFounded in 2008, Legends operating divisions worldwide include Global Partnerships, Global Sales, Hospitality, Gl...
- 4/23/2024 12:00:00 AM
Director of Retail Marketing
- Turning Stone Enterprises
-
Vernon, NY
- Your role: Do you want to be a part of a growing team, and lead a group of passionate retail and marketing people who ar...
- 4/22/2024 12:00:00 AM
Sr. Project Architect/Project Manager
- Colliers Engineering & Design
-
Syracuse, NY
- Overview: Bergmann, an affiliate of Colliers Engineering & Design, is seeking an experienced Architect to join our Scien...
- 4/22/2024 12:00:00 AM
About Syracuse, New York
Syracuse is located at 43°2′49″N 76°8′40″W / 43.04694°N 76.14444°W / 43.04694; -76.14444 (43.046899, -76.144423). It is located about 87 miles (140 km) east of Rochester, 131 miles (210 km) east of Buffalo,and 150 miles (240 km) west of the state capital Albany. It is also the halfway point between New York City and Toronto, about 245 miles (390 km) from each, Toronto to the northwest and NYC to the southeast.
According to the United States Census Bureau, the city has a total area of 25.6 square miles (66 square kilometres), of which 25.1 square miles (65 square kilometres) is land and 0.6...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communications Specialist jobs
$67,326 to $87,715
Syracuse, New York area prices
were up 1.5% from a year ago
were up 1.5% from a year ago
What does a Marketing Communications Specialist do?
Marketing Communications Specialist in Springfield, MO
The Marketing and Communications Specialist will work with the Assistant Director and staff to craft consistent messaging to effectively communicate the goals, vision, and purpose of the Arts Council to the community.
December 28, 2019
Marketing Communications Specialist in Pascagoula, MS
They report directly to a marketing team manager or marketing director.
February 24, 2020
Marketing Communications Specialist in Wilmington, DE
Additionally, the Marketing Communications Specialist, Architectural Specialties will also manage projects related to product and program launches, communication plans, and other related marketing communication initiatives.
February 17, 2020