Marketing Coordinator jobs in Altoona, PA

Description

Description

As Marketing Coordinator, you will play a crucial role in supporting marketing efforts for Stocker brand car dealerships. This position offers a unique opportunity for career growth within the fast-paced and dynamic automotive marketing landscape. You will work closely with experienced marketing professionals, creating and executing marketing campaigns, managing social media platforms, and contributing to overall brand success. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Responsibilities

• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data, provide insights to enhance marketing strategies
• Monitor and manage social media accounts for multiple dealerships, ensuring consistent brand messaging and engagement with the target audience
• Communicate campaign objectives, timelines, and deliverables to marketing leadership, and provide instructions for usage and promotion
• Continually seek new sources of prospective customer data, track and analyze the performance of marketing campaigns using various tools and platforms, and provide regular reports and insights to optimize future strategies
• Work closely with the marketing team, dealership staff, and external partners to ensure seamless coordination and execution of marketing initiatives

Benefits

• Competitive salary
• Health and dental insurance
• 401(k) retirement plan
• Opportunities for professional development and career advancement

Stocker is an equal opportunity employer. We encourage candidates from all backgrounds to apply.

Requirements

Required skills and qualifications

• Experience in marketing coordination or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, business, or communications; or relevant experience
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools, as well as with social media platforms and digital marketing
• Strong communication skills, both written and verbal
• Ability to work collaboratively in a team-oriented environment
• Experience in budgeting and forecasting