Marketing Coordinator jobs in Battle Creek, MI

Marketing Coordinator coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Coordinator creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Coordinator tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Coordinator work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Marketing Coordinator typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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MARKETING COORDINATOR
  • Kalamazoo Fabricating
  • Kalamazoo, MI FULL_TIME
  • Location:
    Kalamazoo, MI


    Job Id: 188



    Marketing Coordinator
    Job Description Overview
    The full-time position of Marketing Coordinator reports to the Director of Marketing and supports PRAB as well as the other companies within the KMC Global group (as needed). The position is responsible for the following duties and responsibilities and works in coordination with the PRAB team as well as third party assets to ensure timely and effective execution of the company’s advertising and PR plans.
    Qualifications
    • Dedication to excellence and a quality output
    • Experience with developing media relationships
    • Excellent verbal and written communication skills
    • Complete understanding and experience with the maximization of SEO and PPC campaigns.
    • Strong copywriting and proofing skills
    • Experience in vendor management
    • Naturally creative and organized
    • Experienced in writing press releases, case studies, and white papers in collaboration with Marketing Director, Product Managers, Engineers, and third party sources
    • Have a good understanding of marketing communications and available technology and have the ability to apply the latest communication trends to company marketing needs
    • Have experience in B2B public relations: press releases, new product promotion, internal and sales rep communications.
    • Work independently and effectively under tight deadlines
    • Be organized and self-motivated
    • Have strong attention to detail
    • Ability to prioritize tasks when many are given and delegate when necessary
    • Be a team player who supports co-workers and management
    • Excellence in communication with people from various parts of the company, customers and outside marketing agencies
    • Experience in marketing B2B with a manufacturing background preferred
    • Jr. Level: Minimum 2-year relevant degree in marketing, communications, or journalism/public relations with 5 years minimum applicable business experience
    • Sr. Level: Minimum 4-year relevant degree in marketing, communications, or journalism/public relations with 10 years minimum applicable business experience (4yr degree requirement may be waived by Director of Marketing for outstanding performance at the Jr Level)
    Responsibilities
    The following activities are required in this position:
    • Promote excellence throughout the department
    • Build and execute content strategy that supports and extends marketing initiatives, growing brand recognition and supporting lead generation
    • Manage content and communications including language translation and documentation control
    • Create and manage editorial calendar mapped to business objectives, key announcements, and events
    • Manage SEO, PPC, and email campaigns
    • Support technical writing for case studies, technical briefs and equipment manuals
    • Management of Advertising Schedule – Understand the goals of the advertising purchase and use existing ads or adjust as needed to effectively reach target audience
    • Advertising Submissions –submit advertising on or before stated deadlines
    • Manage design and revisions of digital and print advertising as needed per the ad schedule and marketing goals
    • Develop and report on KPI to Director of Marketing as an evaluation tool of engagement and lead generation potential
    • Manage the design of trade show booth graphics based on communication strategy and audience
    • Develop and maintain logo/brand standards and guidelines
    • Develop and maintain company communication documents; letterhead, proposals, PPT templates, etc.
    • Direct and manage literature updates or creation as required
    • Manage and actively submit product releases, case studies, and white papers across industry segments in major industry and niche publications
    • Manage content as needed in Keap (Marketing Automation Platform) to meet the messaging requirements and achieve lead/gen goals
    • Develop, create, and manage content for a social media presence appropriate for industrial B2B with the goal of SEO improvement
    • Coordinate and manage deadlines of third party vendors as needed for on-time project completion
    • Update Advertising/PR department procedures as needed
    • Responsible for proof and approval of marketing/communications material prior to deployment
    Complete other needed requirements as assigned by the Director of Marketing
  • 8 Days Ago

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MARKETING COORDINATOR
  • Hapman
  • Kalamazoo, MI FULL_TIME
  • Job Description Overview The full-time position of Marketing Coordinator reports to the Director of Marketing and supports PRAB as well as the other companies within the KMC Global group (as needed). ...
  • 10 Days Ago

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Marketing Coordinator
  • Total Aerospace Services
  • Battle Creek, MI FULL_TIME
  • Do you want to be a part of a team of aviation innovators who are helping change the industry landscape? Our client is the world's only producer of NEW FAA and EASA-certified open cockpit and enclosed...
  • 15 Days Ago

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Marketing Coordinator
  • Wightman
  • Kalamazoo, MI FULL_TIME
  • Marketing Coordinator Position Purpose: The Marketing Coordinator will report directly to Wightman’s Director of Marketing and will be responsible for proposal preparation and coordination, developing...
  • 1 Month Ago

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Marketing Coordinator
  • Watts Homes & Construction
  • Kalamazoo, MI PART_TIME
  • Company DescriptionWatts Homes & Construction has been in business over 40 years. We are a local and family owned and operated construction company specializing in residential construction, home desig...
  • 28 Days Ago

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Marketing Coordinator
  • Dimor Group Inc
  • Battle Creek, MI FULL_TIME
  • Marketing Coordinator Travel Time: Up to 20% Reports to: Marketing Manager WACO Aircraft is the world's only manufacturer of new-production 1930's era biplanes and European monoplanes. Each aircraft i...
  • 1 Month Ago

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0 Marketing Coordinator jobs found in Battle Creek, MI area

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Account Representative
  • Impact Solutions
  • Marshall, MI
  • Job Description Job Description Offering an entrepreneurial environment, based on a teamwork culture, you will work with...
  • 4/26/2024 12:00:00 AM

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B2B Sales / Market Manager
  • Family Heritage - Skip Smith
  • Kalamazoo, MI
  • Job Description Job Description Agency Builder and Sales Leaders S.M. Smith & Associates is expanding, and we are lookin...
  • 4/25/2024 12:00:00 AM

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Remote Licensed Psychiatric Nurse Practitioner
  • Headway
  • Battle Creek, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/25/2024 12:00:00 AM

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Remote Licensed Clinical Psychologist
  • Headway
  • Battle Creek, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/25/2024 12:00:00 AM

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Remote Licensed Mental Health Therapist
  • Headway
  • Battle Creek, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/25/2024 12:00:00 AM

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Remote Licensed Marriage and Family Therapist
  • Headway
  • Battle Creek, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/25/2024 12:00:00 AM

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Remote Licensed Mental Health Counselor
  • Headway
  • Battle Creek, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/25/2024 12:00:00 AM

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Remote Licensed Clinical Social Worker
  • Headway
  • Battle Creek, MI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/25/2024 12:00:00 AM

Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area (MSA), which encompasses all of Calhoun County. As of the 2010 census, the city had a total population of 52,347, while the MSA's population was 136,146. According to the United States Census Bureau, the city has a total area of 43.73 square miles (113.26 km2), of which 42.61 square miles (110.36 km2) is land and 1.12 square miles (2.90 km2) is water, making Battle Cree...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Coordinator jobs
$57,142 to $75,073
Battle Creek, Michigan area prices
were up 1.3% from a year ago

Marketing Coordinator in Monterey, CA
They are responsible for heavy research for ways to optimise marketing tasks to achieve the goals.
December 19, 2019
Marketing Coordinator in Cedar Falls, IA
The marketing coordinator may assist the director or vice president of marketing, completing tasks that help the department reach its marketing goals.
December 16, 2019
Education and training is often a requirement to become a marketing coordinator.
January 07, 2020
While there are courses that teach marketing, Meg believes that "there's really no way to get into it bar experience." So many potential marketers start their careers in other areas of the business, like administration, "because companies don't really trust people who come from uni.
January 06, 2020
Marketing Coordinator in Kingsport, TN
Bachelors degree in Marketing/Communications or related (essential).
February 02, 2020