Marketing Coordinator jobs in Columbus, GA

Overview:

Harlynn & Gray is the newest and fastest growing boutique in Columbus, serving the area's most fashionable women. We are a destination boutique that carries a curated collection of top brands such as Liverpool, Z Supply, Charlie B, and La Mer Luxe. We enjoy working one-on-one with our customers in a friendly atmosphere where clients and staff share fashion tips and conversation. Our mission is to inspire self-confidence through personal expression.

Our core values of Kindness, Thirst for Learning, Taking Ownership, Integrity, Resourcefulness, and Anticipating Needs not only guide us on how to show up for our clients but also on how we show up for our team.

This role offers an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working individuals. We think like entrepreneurs and seek like-minded individuals who are self-starters, kind, solution-oriented, organized, and adept at getting things done. If this resonates with you, come and join us!

Job Description:

We are looking for a highly qualified Marketing Coordinator to join our team. This is a retail position focused on overseeing the development & implementation of brick & mortar and online growth strategies. The ideal candidate will contribute to existing programs and also develop new initiatives that align with company goals through Digital Marketing & Content Development. Candidates should have experience in various marketing functions such as communications, advertising, branding, digital, and social media. In this role, you will have a significant impact on promoting our brand and products through the development and implementation of marketing strategies. This is an exciting opportunity to contribute to our company's growth and success. We are seeking an individual with creativity, efficiency, and a strong passion for achieving success in traditional marketing, online marketing, advertising, and content management.

Responsibilities:

• Develop, implement, and maintain comprehensive social media strategies and integrated marketing campaigns that align with and support brand strategy with the objective of increasing brand visibility and increase traffic to social platforms/company site that will drive conversions
• Curate, edit, publish, and share daily content (original captions/texts, images, and video) that builds meaningful connections and communities on all channels
• Strategize, execute, and optimize our paid advertising campaigns across platforms (Meta, Google, etc)
• Monitor and respond to comments, messages, and inquiries on social media channels
• Create and maintain shared editorial calendar to coordinate publishing schedules
• Continually leverage education, research and industry best practices to identify trends and opportunities for growth
• Develop and manage influencer and/or affiliate relationships
• Grow local and online brand awareness by securing press
• Manage all email marketing campaigns and report results
• Monitor and analyze the performance of marketing campaigns using analytics tools
• Manage subscriber lists and segment audiences for maximum impact
• Analyze campaign performance and recommend data-driven optimizations
• Develop and coordinate events, trunk shows, local business/association collaborations and other promotional activities
• Create marketing materials and collateral for retail store including signage and promotional materials

Required Skills and Qualifications:

• Be friendly and have a positive attitude
• A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities
• Proficient in content marketing, performance marketing, and social media marketing strategies
• Knowledge of social marketing execution and visual story telling using tools such as Adobe Illustrator or Canva
• Excellent written and verbal communication skills
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Highly organized with strong attention to detail
• Someone who can work independently, but is not afraid to ask for help
• Possess good time management and organizational skills with the ability to meet deadlines and work on multiple projects simultaneously
• Strong research skills to identify target audience preferences and trends
• Maintain and update our email marketing platform
• Skilled with numbers and data (budgets, trend analysis, and performance measurements)

Preferred Skills and Qualifications:

• Bachelor's degree in Marketing, Business, or a related field is preferred
• Experience of photo and video curation and editing for business online marketing/content
• Experience with e-commerce platforms and online advertising campaigns
• Experience with project management is highly desirable
• Knowledge of Trello or similar project management software
• Competence in managing paid advertising, optimizing campaigns, writing ad copy, and setting up campaigns within Facebook Ads Manager and Google Ads is preferred
• Knowledge of Google Drive, Sheets and Photos

We offer the following benefits:

• Competitive compensation based on qualifications and experience
• Flexible schedule
• Generous clothing and jewelry discount
• Friendly, creative and collaborate work environment
• Unlimited potential to grow your role and scope

This is NOT a remote position.

Job Type: Part-time

Pay: $14.00 - $16.00 per hour

Expected hours: 20 – 35 per week

Work Location: In person