Position: Media Relations and Marketing Coordinator
St. Mary Lake Leelanau
Employment Type: Part-time
Location: Lake Leelanau, MI
Promotes St. Mary School by developing and distributing internal and external media content in a variety of formats. Organizes and coordinates publicity events, sets up media interviews and responds to inquiries and concerns. Fosters relationships with students, parents, teachers, staff, supporters and the general public.
Works closely with the Advancement Team and Admissions Officer in crafting appropriate messaging to promote St. Mary School. This is a part time year-round hybrid (office/work from home) position that requires occasional evenings and weekends.
Qualifications
- Relevant experience in public relations, marketing or media relations
- Bachelor’s Degree in Marketing, Public Relations, Communications or English preferred
- Knowledge of social media platforms and other emerging technologies
- Copywriting, editing or publishing experience required
- Ability to meet competing demands, deadlines and work under pressure
- Ability to think critically, plan strategically and prioritize actions as they relate to identified goals
- Excellent written and oral skills
- Strong organizational skills with attention to detail
Responsibilities
- Create internal and external publicity materials as needed for various campus events including school and church activities
- Photograph events and other activities for use in marketing St. Mary School
- Write and edit copy for all marketing and public relations related materials
- Develop a plan, post and maintain appropriate/applicable marketing and publicity on all approved social media outlets, websites and other digital platforms
- Submit newsworthy items to local media outlets in a variety of formats
- Maintain oversite of branding guidelines and update as appropriate
- Organize and coordinate media events, set up interviews, respond to inquiries
- Evaluate key performance indicators (KPI’s) and adapt marketing plan accordingly
- Represent the Advancement Office on various school committees as appropriate
- Remain competent and current through self-directed professional development
- Maintain confidentiality related to all work-related exposures
- Other duties as assigned
Personal Qualities
Dedicated to the mission of Catholic Education, Christian character, task-oriented, creative, loyal self-starter, upbeat personality, team player.