Marketing Coordinator jobs in Poughkeepsie, NY

Qualifications: Bachelor’s degree in marketing, event planning, public relations or related field with over one year experience in human services or administrative field.  Valid NYS driver’s license is mandatory and must be insurable under New Hope Community’s insurance regulations (see Human Resources Office for specifics).

Reports to: Director of Marketing & Communications                                                                  

Essential Functions:

1. Provide creative support for communications efforts by developing and creating ongoing new content for print publications, websites, electronic communication, community engagement, media platforms, and video.
2. Proven proficiency on social media platforms – develop original content and suggest creative ways to promote New Hope Community and increase traffic and engagement. Social media platforms include, but are not limited to Facebook, Instagram, Tik Tok, IG Reels, LinkedIn, YouTube, and Twitter.  Proficiency in analytics, tracking, insights, and advertising.
3. Plan, coordinate, execute, review, and support agency events and functions to ensure they are appropriately organized, scheduled, marketed, and executed. Research, propose, and secure possible venues for functions based on budget, geography, accessibility, aesthetic appeal, and availability.  Events include but are not limited to staff recognition/staff family picnic, family BBQ, holiday party, and community outreach dinner. Support additional department events and
4. Support communication on industry initiatives and action alerts through engagement with national organizations (ANCOR, NY Alliance NYDA (NY Disability Advocates), and aligning and monitoring to legislative calendars to remain informed of top legislative priorities as provided by New Hope Community legislative point person.
5. Develop a rolling project management work plan that clearly identifies current projects, goals, deadlines, hours dedicated for each project, etc. This should be detailed enough to incorporate both event planning/execution and content projects.
6. Write and contribute to quarterly Community Insider editions and annual FOCUS l report.
7. Responsible for directing event timelines and associated staff and volunteer activities and tracking revenue, expenses, invitations, guest lists, and budgeted forecasts for all events.
8. Manage New Hope Community’s Family & Friends Network including coordination of all communication, engagement, planned activities, advocacy, meet-ups, discussion/action alerts, and marketing pieces to foster and grow a strong and connected family & friends community.
9. Conduct pre-and post-event evaluations and report outcomes to the Director of Marketing & Communications.
10. Assist in the development and collaboration of public relations in all interactions within the organization and the professional community.
11. Assist in the promotion of the image of the organization through the distribution of promotional items, creative printed pieces, and advertisements.
12. Attend various New Hope Community meetings as needed.
13. Participate in staff training programs as required.
14. Photograph events that are coordinated by both the Marketing Department and other Departments, when professional photographers are not commissioned. Events include, but are not limited to: Horse Shows, Hope around the World, Direct Support Professionals Week, Open Houses, Respite, Camp Keowa, etc.
15. Coordinate the purchase of agency promotional giveaways and staff gifts.
16. Interface with and support NHC Foundation with fundraising activities.
17. Perform special projects and other responsibilities as assigned and deemed necessary by Supervisor.

Salary range for this position is $45,000.00 - $50,000.00.