Marketing Coordinator coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Coordinator creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Coordinator tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Coordinator work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Marketing Coordinator typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Your Home Improvement Company - Marketing Coordinator
As the Marketing Coordinator, you will be responsible for executing and analyzing marketing programs for Your Home Improvement Company, a brand under the Great Day Improvements umbrella. You will work closely with the Marketing Manager to continuously monitor program performance and evaluate areas of opportunity. The right candidate will be detail oriented and have knowledge in the direct-to-consumer space. This role requires patience, problem-solving skills, and a solid understanding of various marketing techniques.
$55,000 - $65,000 per year
On-site position: St. Cloud
· Execute marketing campaigns to promote residential remodeling services
· Continuously monitor program performance by market and help identify areas of growth and opportunity
· Track campaign effectiveness through various marketing channels, including: Paid Social, PPC, Print, Direct Mail, DRTV, Radio, lead aggregator, email, and more
· Assist in the development of action plans/strategies to improve KPIs and drive a more efficient marketing plan
· Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials
· Monitor Google reviews and set up Google-my-Business pages for new locations
· Process invoices and reconcile any inconsistencies
· Other duties as assigned
· Degree in Marketing, Mass Communications, or related field
· 1-3 years of experience in marketing, preferably in a related industry such as construction or home remodeling.
· Experience with digital marketing platforms and tools is highly desirable.
· Strong analytical skills with the ability to interpret data and make data-driven decisions
· Positive, flexible, do-whatever-it-takes attitude.
· Strong organizational and project management abilities.
· Proficiency in understanding media metrics and KPIs.
· Creative thinking and problem-solving skills.
· Ability to work effectively both independently and as part of a team.
· Attention to detail and commitment to delivering high-quality work.
· Understanding of marketing principles and best practices.
· Ability to multitask and prioritize tasks in a fast-paced environment.
Your Home Improvement Company is an Equal Employment Opportunity Employer
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