Marketing Coordinator jobs in Scranton, PA

Description

PA Inclusive is seeking a dynamic and creative Marketing Coordinator to join our team. The Marketing Coordinator will play a key role in promoting the agency's mission, programs, and services through strategic marketing initiatives. The ideal candidate will be passionate about social impact, possess strong communication skills, and have a proven track record of executing successful marketing campaigns

Job Duties

1. Social Media Management:
   • Lead social media marketing efforts to showcase the agency's comprehensive range of programs, services, advocacy efforts, client stories, board engagement, and territorial impact.
   • Develop and implement a content calendar for social media platforms.
   • Monitor social media trends and engagement metrics to optimize content strategy.
2. Email Marketing:
   • Develop and manage email marketing campaigns, including a monthly email newsletter and targeted campaigns.
   • Segment email lists for personalized and effective communication.
   • Analyze email campaign performance and make data-driven recommendations for improvement.
3. Collateral Design and Production:
   • Design and deliver marketing materials, such as brochures, flyers, pamphlets, posters, etc., ensuring a consistent and compelling visual identity.
   • Collaborate with internal teams and external vendors to produce high-quality materials.
4. Corporate Communications:
   • Craft and disseminate corporate communications, including announcements, press releases, organizational charts, and training materials.
   • Ensure messaging aligns with the agency's values and goals.
5. Project Assistance:
   • Assist with various agency projects, including but not limited to updating Guidestar/Candid, Charity Navigator, Network for Good Donor Database, and participating in NEPA Gives and fundraisers.
   • Collaborate with cross-functional teams to support organizational initiatives.
   • Other related duties as required.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management, email marketing, and collateral design.
• Strong written and verbal communication skills.
• Proficiency in graphic design tools and marketing software.
• Ability to work collaboratively in a team environment.
• Detail-oriented with excellent organizational and project management skills.