Marketing Coordinator jobs in Springfield, MA

Headquartered in Westfield, Massachusetts, with a location in Lakefield, Ontario, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Our firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

The Art Of Craftsmanship’ video: https://www.youtube.com/watch?v=5mIrF9OtAbA

PRIMARY OBJECTIVE OF THE POSITION:

The Digital Marketing Coordinator will enhance the online presence of Savage Arms and Bowtech Brands, build and engage with our online communities, and drive brand awareness through effective and strategic use of social media channels. This role plays a crucial part in developing and implementing comprehensive social media strategies that align with Savage and BAB’s overall marketing goals and contribute to its growth. The Digital Marketing Coordinator will be responsible for creating compelling content, managing social media campaigns, engaging with the online community, and analyzing performance metrics to optimize strategies. The Digital Marketing Coordinator must be a self-starter and team player who is willing to lead on multiple initiatives and jump in wherever the team needs support. 

ESSENTIAL FUNCTIONS:

Social Media – Strategy

Drive social media strategy for Savage firearms and BAB. Monitor for social trends, competitor activity and relevant online conversations to stay informed and recommend adjustments as necessary. Develop rolling content calendars based on seasonality, industry trends, strategic campaigns, and analytics. Focus on consumer segments, product focus and history of content successes. Manage day-to-day social media activities across multiple platforms. Execute on all social media goals: Engagement, growth.

Social Media and Website Analytics

Manage daily, weekly, and monthly reporting on all social media channels. Bring forth recommendations based on analytics to improve content performance, fan growth and engagement. Create standard reporting for senior management.

Social Media – Community Management

Monitor and respond promptly to comments and messages on social media, work cross-functionally with Customer Service, product managers, and other team members to handle questions and complaints. 

Content Planning & Creative Execution Lead

Cultivate engaging content with teams to execute strategy and increase brand awareness. Identify and fill content gaps based on calendar and work with internal and external teams. Assist in developing content calendars and scheduling posts, aligning with brand voice and objectives.

Social Media Ambassador Management

Lead internal communication to manage and grow influencer team. Lead analytics and bring forth recommendations to optimize and expand influencer program. Coordinate, request, and manage incoming & outgoing content from all digital partners to be used on social, brand websites and advertisement platforms.

E-Newsletter Management

Work with the creative team on bi-weekly e-newsletter deployment. Lead strategy with the team based on content, seasons, and new product news. Make sure all content is present on website to drive increased web traffic. Report monthly results and drive changes in strategy based on previous results. 

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2-5 years’ experience in sales, social media planning, marketing, or project management
• Must be skilled in clear communication across multiple channels. 
• Ability to work collaboratively in a fast-paced environment and meet deadlines
• Hunting/Shooting/Outdoor Industry experience preferred

Savage Arms is an Equal Employment Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.