Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Chaparral and Robalo Boats, leading manufacturers of fiberglass boats is looking for a dynamic Marketing Director to oversee the development and delivery of a fully integrated marketing strategy. Ideal candidate will have a proven track record in a senior level marketing role and a strong background with digital marketing.
Job Overview
As Marketing Director, you will be responsible for developing inspiring campaigns for both brands, Chaparral Boats and Robalo Boats, that will stimulate the interest of the public. You are someone who embodies strong leadership abilities, creativity, understanding of BI and Analytics and has stellar communication skills.
The Role of Marketing Director:
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Job Type: Full-time
Pay: $50,000.00 - $100,000.00 per year
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Work Location: In person
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