Marketing Director jobs in Boca Raton, FL

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing
  • Century International A
  • Delray Beach, FL FULL_TIME
  • ABOUT


    “Born over 60 years ago with its roots in the surplus business, Century Arms has an extensive history of providing unique and affordable products to the American collector, hunter, and target shooter. That tradition is carried on today, with a state-of-the-art manufacturing facility located in Vermont and another under construction in Florida, as the company continues to offer unique, innovative, and quality products to the United States consumer as well as the United States Government.”

    ESSENTIAL FUNCTIONS


    – Execute Century/Canik’s marketing efforts by managing the message, budget, and effectiveness making course correcting as required.
    – Identify major opportunities and assess feasibility to meet these requirements utilizing internal and external partner resources.
    – Determine customer needs/requirements, technical and management capabilities, and competitive positioning,
    – Identify market factors, develop competitive win strategies, and ensure proactive customer engagement and opportunity shaping early in the sales/acquisition cycle.
    – Develop a diverse sales funnel, account capture plan, differentiated technical and management strategies and tactics and teaming/partnership approaches to win new business.
    – Fully understand competitive landscape and related benchmarking. – Oversee and approve company collateral including white papers, presentations, press announcements, and blogs.
    – Prepare marketing materials, presentations, and drive market awareness.
    – Understand our customers, how they buy, their buying criteria and transfer that knowledge to the sales channel.
    – Utilize both traditional marketing outlets (advertising, events, direct marketing, public relations, website optimization and pay-per-click programs) and emerging approaches to generating awareness (wikis, blogs, podcasts, viral campaigns).
    – Collaborate across the organization to build Century/Canik’s portfolio of diverse firearm and accessory offerings, focusing on end customer needs and communication while maintaining and refocusing relationships with the distributor community.
    – Develop a marketing budget utilizing an ROI rational and provide feedback based on market and sales indicators.
    – Lead, build and develop marketing department employees
    – Interact closely with the Director of Sales to determine which products to highlight in marketing materials and coordinate new product launches.
    – Attend trade shows and events as necessary and conduct in-market research trips as needed.

    QUALIFICATIONS


    – 7 years of marketing experience required with a minimum of 2 years’ experience within firearms sector and 2 years’ experience in a business-to-business environment
    – Bachelor’s degree in marketing field preferred or equivalent experience required
    – Proven management experience, leading a team
    – Able to define and execute sales support material including presentation material and sell sheets
    – Demonstrates strong knowledge of firearms safety and high-level of proficiency required
    – Strong written and analytical skills
    – Strong computer skills a plus, including Database Management, Graphics and Desktop Publishing a bonus
    – Demonstrated work experiences that require strong attention to detail and an eye for quality
    – Price analysis, product line forecasting, and product costing from product inception to the end user
    – Demonstrated experience with the ability to grasp and translate technical capabilities into user benefits
    – Excellent research skills and strong negotiation skills required
  • 18 Days Ago

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Director of Marketing
  • Acti-Kare Responsive In-Home Care
  • Beach, FL FULL_TIME
  • About us We are professional, agile and our goal is to https://actikare.com/boca-raton/. Our work environment includes: Modern office setting Food provided Acti-KareIn West Palm Beach is hiring a top ...
  • Just Posted

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Director of Marketing
  • Aston Health
  • Jupiter, FL FULL_TIME
  • Director of Marketing Wanted: Bridge Builders & Storytellers Apply Within! Hello, champions of marketing! Are you equipped with a flair for forming connections, a knack for narratives, and a heart tha...
  • 10 Days Ago

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Director of Marketing
  • CareRite Centers
  • Jupiter, FL FULL_TIME
  • The DIRECTOR OF MARKETING will be responsible for creating and implementing an overall marketing strategy and build relationships in the community while increasing patient census and fostering partner...
  • 11 Days Ago

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Director of Marketing
  • WS Audiology Americas
  • Palm Beach Gardens, FL FULL_TIME
  • ABOUT US:HearUSA is a leader in hearing healthcare. We are on a mission to make hearing care simpler and more accessible than ever before, setting a new standard in modern hearing care. We are taking ...
  • 11 Days Ago

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Director of Marketing
  • Aston Health
  • Palm Beach Gardens, FL FULL_TIME
  • We are in search of a motivated Director of Marketing for our lovely Prosper Health & Rehab!!! The Director of Marketing will be responsible for creating and implementing an overall marketing strategy...
  • 28 Days Ago

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0 Marketing Director jobs found in Boca Raton, FL area

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Marketing Assistant
  • IMG Inc.
  • Pompano Beach, FL
  • Infinity Management Group emanates with pride over the ability to offer a corporate structure that not only includes the...
  • 4/26/2024 12:00:00 AM

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Marketing Manager
  • Sky Aviation Holdings Llc
  • Pompano Beach, FL
  • Company Description Atlantic Jet Partners / Sky Aviation Holdings is a fast-growing family of aviation companies special...
  • 4/26/2024 12:00:00 AM

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Marketing Manager
  • FirstService Residential
  • Dania, FL
  • About FirstService Residential: FirstService Residential is simplifying property management. Its hospitality-minded team...
  • 4/26/2024 12:00:00 AM

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Social Media Marketing Director
  • AYC HoldIng
  • Fort Lauderdale, FL
  • Job Description Job Description High-end Marine company, looking to create an internal Marketing division to bring a new...
  • 4/25/2024 12:00:00 AM

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Marketing Director
  • Informa Connect
  • Boca Raton, FL
  • Were part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 count...
  • 4/24/2024 12:00:00 AM

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Marketing Manager
  • Sky Aviation Holdings LLC
  • Pompano Beach, FL
  • Company Description Atlantic Jet Partners / Sky Aviation Holdings is a fast-growing family of aviation companies special...
  • 4/24/2024 12:00:00 AM

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Digital Marketing Director
  • Auxis
  • Plantation, FL
  • Position Summary: The Marketing Manager will be responsible for defining and executing the marketing and lead generation...
  • 4/23/2024 12:00:00 AM

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Digital Marketing Director
  • Auxis
  • Fort Lauderdale, FL
  • Position Summary: The Marketing Manager will be responsible for defining and executing the marketing and lead generation...
  • 4/23/2024 12:00:00 AM

According to the United States Census Bureau, the city has an area of 29.1 sq mi (75.4 km2), of which 27.2 sq mi (70.4 km2) of this is land and 1.9 sq mi (5.0 km2) of it (6.63%) is water. Boca Raton is a "principal city" (as defined by the Census Bureau) of the Miami metropolitan area. Approximately 1 sq mi is on the barrier island Deerfield Beach Island (DBI), also colloquially known as Deerfield Cay. Like other South Florida cities, Boca Raton has a water table that does not permit building basements, but there are several high points in the city, such as 4th Avenue which is aptly named "Hig...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$184,094 to $245,557
Boca Raton, Florida area prices
were up 1.5% from a year ago

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