Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Come join our team at Apple Rehab Hewitt , a 105 bed long term care and rehabilitation center is located along the heart of downtown Shelton. At Apple Rehab Hewitt we believe in team work and communication and want a team member with the same qualities. We pride ourselves on decades of staff longevity which translates to long term dedication and consistency in care. We are all part the Hewitt family and that includes our residents. Our goal is for our home to be the best place to live and work!
Apple Rehab is a family owned and operated company that treats residents and staff like family too. Our expert team of senior management is located at our home office, right in Avon, CT, ensuring superior care from a local company. Our leadership is not across the country, but rather in your backyard.
Job Description:
Organizes, controls, and executes the admission process including referral management, community/hospital sales, admitting new residents, and completing admission agreements in compliance with all regulations and guidelines. Coordinates facility specific and supports company activities including attending external community marketing events, and arranging tours of the facility in accordance with facility and corporate guidelines.
Admissions Functions:
Coordinates all admissions to facility in accordance with budgeted census projections and maintains budgeted census mix. Conducts follow ups on all inquiries/tours, and manages bed availability with team in order to accept most admissions possible. Attends pertinent facility meetings, with correct, up to date referral and resident information. Verifies all payers for active coverage, available benefits, contracted plans and requirements prior authorization requirements. Completes the notification process and reporting requirements as directed by regulatory authorities and facility policies. Responsible for collecting the correct PASRR from the hospital or community physician during admission process. Communicates information to the resident and family concerning facility admission agreement, residents’ rights, family and resident responsibilities, conditions of admission, and licensing and regulatory requirements.
Marketing Functions:
Facilitates the development of marketing strategies, public relations activities and programs designed to promote the facility and the entire company. Drives marketing and events, as well as improves hospital relationships to increase referrals. Acts as liaison between facility and all community group agencies. Attends 5 external community marketing visits/events per quarter. Hosts 2 internal marketing events per year (events specifically for resident/family/employees not included)
Qualifications:
Benefits:
Apple Rehab offers an attractive benefit package for employees of 30 hours or greater that may include the following:
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