Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Wilkesboro Health and Rehabilitation is currently seeking a Marketing Director to join our team of dedicated health care professionals. In this position you will work to market the facility to area health care providers, hospitals and general public.
Duties:
o Participate in marketing Wilkes Health and Rehabilitation to local hospitals by developing working relationships with discharge planners, physician practices, home health agencies, etc.
o Proactively reach out to and responds to inquiries from hospital discharge planners, families, and other referral sources
o Serve as the initial liaison with residents and families on facility services
o Speak with residents or residents’ representative to obtain necessary personal and financial data to determine eligibility for admission
o Conduct tours of the skilled nursing facility/rehab area. Maintain a model room and update marketing materials for facility social media and various advertisements.
o Assign accommodations for new admissions related to nursing care needs, resident and residents’ family’s preference, availability of space, and other information.
o Ensure all admissions paperwork is completed thoroughly, accurately and on a timely basis.
o Maintain records of admissions and discharges and compile occupancy census data. Participate in meetings to alert appropriate staff members of projected admissions, room changes, and discharges
o Maintain knowledge of Medicare & Medicaid regulations to ensure services are in compliance with professional boarding standards, state and federal regulatory requirements.
Qualifications:
At SanStone Health & Rehabilitation, we offer employment opportunities in NC that are filled with purpose. We are an organization that is dedicated to making a difference in our industry and caring as passionately for our employees as we do our residents. Wilkesboro Health and Rehabilitation offers an excellent benefit package to full-time employees including vacation, medical, dental, vision, pharmacy, and 401k plan with employer match.
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