Marketing Director jobs in Cleveland, OH

Northeast Ohio's exterior Home Improvement Contractor that's Small Enough To Listen, Big Enough To Deliver!

The Third Estimate was founded in 1996 with a passion for architecture, energy efficiency, and a drive for improving our community. Family owned and operated; our passion is about the communities we serve. We are trusted by top industry organizations and service all of Northeast Ohio with quality roofing, windows, siding, gutter systems, and storm damage insurance inspections.

We are looking for dynamic Customer Care Specialists to join our team. Our products are rated best in the industry year after year; we are a company with room to grow. This is a role that combines your competitive drive and desire to be a part of a team. 

Why The Third Estimate team?

• We make an impact! We create value for our customers by delivering solutions that power relationships. Our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact.
• We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring. Our purpose is to champion the power of human connection and the heart of connection is inclusion.
• You belong here as we are committed to growing the capabilities of our people. We are building a team where you can collaborate with diverse individuals, explore new ways of thinking, and expand your capabilities. Our employees value family and extend the same care to our customers and community.

What’s In It For You

• Thrive in a company that values sustainability, drives a safety-focused culture and empowers through continuous improvement.

• The ability to make an impact and shape your career with a company that is passionate about growth.
• The support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best.
• Comprehensive benefits package that includes medical, dental, vision, and much more

The Marketing Director is responsible for driving profitable revenue growth, extending and growing our brand in the marketplace, and delivering on our promise of a 5-Star customer experience. These core responsibilities are accomplished by creating effective marketing, advertising, conversions, and communications strategies and leading their on-budget execution.

They will also lead internal culture and employee communications efforts, and supports the needs of inside sales, outside sales and the remainder of the organization from a marketing and customer relationship management perspective. You will have a strong marketing background with excellent communication skills and attention to detail.

Core Responsibilities:

• Quickly identify changing customer requirements and follow through with corresponding strategies, including in our Sales and OPS areas. Own our marketing strategy, lead generation, lead conversions, and all omnichannel marketing efforts, including all the tactics, measures, and ongoing optimization that will be handled through the Marketing Team and any outside vendors/resources.
• Maintain target market Return on Investment (ROI) and ROAS (Return on Ad Spend)
• Provide guidance and direction on written and visual content, with a stringent focus on direct marketing best practices
• Consistently optimize and grow our digital marketing mix and stay ahead of emerging digital marketing trends and opportunities.
• Define and execute the marketing and communication activities according to our marketing plan
• Collaborate with Call Center (Inside Sales) and Outside Sales leadership on lead generation and conversion approaches, best practices, campaigns, and other program
• Keep up to date on the newest array of digital marketing tactics, including search, social, display, video, and affiliate/partnership marketing, and has the rocket fuel to leverage each one in our lead generation mix
• Coordinate all marketing activities to generate leads
• Find and champion new tools, channels, tactics, and approaches.
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Ability to effectively and persuasively present information to all levels in an organization
• Track performance of all marketing campaigns
• Manage a team of highly creative and talented marketing, communications, and design pros
• Manage a structured testing discipline for all channels and campaigns and use insights to continuously improve results.
• Perform other duties as assigned.

Qualifications:

• Bachelor's degree or equivalent experience
• 7 years' experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills
• Technology Skills: Highly advanced technical acumen, including all Microsoft Office Skills, SalesForce.com, Salesforce Marketing Cloud, and similar marketing and advertising platforms and tools
• Problem-Solving Skills: Highly effective problem-solving skills with the ability to provide easily understood solutions
• Extremely tech-savvy and able to learn new software programs for use in decision-making.

Preferred Qualifications:

• MBA in Marketing, Advertising, Business Management or other related field is a plus
• 5 Years of Managerial Experience
• 5 years of experience with lead generation, lead conversions, and omnichannel marketing strategies and tactics, being a firsthand owner of programs, processes, and results.
• Background in Conversion Rate Optimization (CRO), a plus
• Entrepreneurial drive and can-do attitude
• Previous experience in Home Improvement / Constructions Industry is a plus

The Third Estimate is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Our management team is dedicated to this policy concerning recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

The company will endeavor to make a reasonable accommodation to the known physical or mental limitations of qualified employees with disabilities unless the accommodation would impose an undue hardship on the operation of our business. If you need assistance to perform your job duties because of a physical or mental condition, please contact the Human Resources department.