Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
This Director of Marketing is responsible for setting the strategy for marketing at the university, developing an integrated marketing plan, and managing the implementation of marketing tactics. This person oversees the way we tell the university's story to internal and external audiences through various platforms. The position requires a deep understanding of strategic marketing, market research, segmentation, targeting, positioning, digital marketing, social media marketing, content development, and graphic design. This position includes oversight of the team responsible for content development, web development, publications, and social media. The successful candidate will be creative and visionary, have the ability to collaborate effectively with diverse stakeholders, possess exceptional management skills, and be a good communicator.
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