Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
HBF, an industry leader in office furniture design and manufacturing, and a top brand in the HNI Corporation enterprise, is in search of a
Director of Marketing to join our team in Hickory, NC!
Some of the essential aspects of the position include:
Position Summary:
Participate in the development of the HBF and HBF Textiles brand vision and strategy. Lead the communication of the brand vision, strategy, products and services through all existing and emerging channels. Ensure the brand vision and strategy is prudently ahead of market influences and trends, and HBF and HBF Textiles is consistently considered a leader in the industry. Decisions are guided by functional strategies and priorities
What it takes:
Education Required and/or Preferred:
Experience Required and/or Preferred:
Skills and Abilities Required and/or Preferred:
Travel Requirements: Up to 30% of the time could be spent in travel of shows, conferences, or customers.
We look forward to hearing from you!
Why HNI Corporation?
HNI Corporation (NYSE: HNI), is a $2.3 billion-dollar, global office furniture and hearth product enterprise. Our furniture brands are among the strongest, most widely known in the industry, including HON, Allsteel, Gunlocke, HBF, Maxon, and OFM. The depth and breadth of our brands, the scale and capability of our manufacturing, and the strength of our distribution enables us to provide the best office furniture solutions to meet the needs of every customer.
The fourth largest employer in Iowa, HNI Corporation has been ranked by Industry Week magazine as one of the “Top 100 Best Managed Companies in the World”, by Fortune magazine as “The Most Admired Company” in the furniture industry; and named by Chief Executive Magazine as one of the world’s best companies for leadership development.
HBF is a leader in beautifully designed, exquisitely crafted and exceptionally constructed products. These products represent the finest in contemporary design, reflecting the essence of current culture while evoking a timeless, transcendent appeal. To realize this vision, HBF works with luminaries in the visual arts....those whose expansive talents are woven into a tapestry of uncommon design. These rare and gifted individuals delight in collaboration with HBF, as our singular capabilities bring their creations to life. And so entwined, our products inspire.
We invite you to visit us at for the best visual overview of our organization.
EEO/Male/Female/Veteran/Disabled
Our company endeavors to make www.hnicareers.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 563-272-7400 or via email at hnicareers@hnicorp.com . The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).
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